Dulangi Pereira

 Showcased a strong entrepreneurial mindset when managing an experiential sampling initiative distributing +2,420 samples across 8 unique locations to deliver earned PR that reached our target demographic.  Analyzed consumption data to identify potential risks to the Oh Henry! portfolio, found areas of opportunities to activate against and uncovered insights of our competitors as part of the monthly Nielsen Topline review.  Displayed excellent project management skills while overseeing the development of an intuitive microsite, engaging social assets, & eye-catching e-blast to encourage participation in the NHL shopper marketing program.

 Worked alongside internal partners and external agencies to develop innovative marketing campaigns.  Managed a project that addresses a new BNS credit card which required executive approvals, tight deadlines, and frequent feedback.  Researched competitor’s product offerings, and compiled Scotiabank’s performance metrics for the fiscal quarter into a comprehensive competitor landscape analysis.

 Research digital best practices and provide suggestions regarding the maintenance and enhancements of websites, social media, and other digital initiatives.  Assist the Digital Communications team and agencies in the coordination and execution of projects and objectives.  Wrote several creative briefs, for both Toyota and Lexus vehicles, within given deadlines and assisted in developing post campaign assets with external vendors.

 Coordinated with several business managers from all 8 DRDC locations across Canada to plan and execute the agency-wide monthly newsletter read by 1000+ employees, demonstrating excellent technical skills while applying creativity and expression.  Supported the Director of Science and Technology Corporate Services to develop and implement projects committed to the business, strategic, and budget/financial planning showcasing exemplary analysis skills.  Drafted numerous professional documents such as The Awards and Recognition Terms of Reference as well as the Post Deployment Guide, displaying exceptional attention to detail and effective writing skills.

 The First Year Experience Program helps first-year students connect to the campus community, ensuring their success at the Scarborough campus.  Oversaw the development and growth of 10+ first year students in all areas from academic to social.

 Help write and implement a weekly schedule for camp groups  Organize and lead a variety of small and large group activities such as crafts, songs, games, opening and closing ceremonies  Identify and respond to camper behavior issues  Set a good example for campers in all areas, including cleanliness, punctuality, clean-up chores, rules, and sportsmanship