Dudi Lebenthal

2022-Present: Kendago Performance Marketing Specialist Google Team • Google - Handson campaign building and management in all google ads platforms (search, shopping, youtube) • Leading Google Search funnel in the team • Daily performance monetization • Campaigns optimization • Creating A/B testing and split tests. • Working with the CRO team improving performance. • Keyword research using google ads keyword tool and google trends. • Competitors research. • Working with the creative team to produce Youtube winner ads. • Working with AI tools like ChatGPT, Copilot image generator • Budget Management • Bing - Handson campaign building and management

Founder and owner of Searchik LTD, A company that has built several sites with organic and paid traffic and monetize them in different ways. • Initiating and builting unique coded sites using ASP, JavaScript, HTML, CSS, SQL Server • Ongoing On-Site SEO improvements – increasing the organic traffic. • Managing paid search in Google and Facebook, with ongoing A/B tests on the campaigns. • Managing content writers and web designer. • keywords and competitors research. • Daily monitoring of SERP ranking, Traffic sources, ROI and revenue. • Monetizing the sites with Google Adsense and Affiliates programs.

CEO and Founder - Searchik LTD * Digital Manager * SEO Expert * Social Media (Facebook, Instagram, Youtube and more) * SEM - Google Ads, Facebook, Instagram, Youtube etc. * Product Manager * Content manager * Webmaster * Site Builder

2020-2021: Site Analyst • Analyzing and reporting on marketing KPIs like CTR, conversion rates, website traffic and revenue performance using different tools suck as Google Analytics, Google Search Console, Qliksense and Looker. • Improving brand exposures based on performance. • Providing insights leading site performance growth. • Tracking user journey and user flow using heatmap tools like Lucky Orange. • Creating A/B tastings and split tests using Google Optimize tool. 2019-2020: SEO & Webmaster • On-Site SEO using different SEO tools such Yoast, Screaming frog. • Keyword research using GA keyword tool and google trends. • Competitors research with tools like Similarweb, SEMrush, Ahref, Rank Ranger. • Providing SEO reports from Google analytics, Google Search Console, Rank Ranger. • Leading out-of-the-box team brainstorms. • Monitoring and evaluating search results and performance across major search channels, reviewing technical SEO issues, and recommending technical fixes • Managing content writers while emphasizing the field of SEO

• Creating different Mock-ups for A variety of departments and teams in the company, coded in HTML, ASP, JavaScript

A startup company - • Creating web sites using the Startup special language based on XML coding.

⭐ Marketing strategy ⭐ Organic social media - Facebook, Instagram ⭐ Social Media - Sponsored - Facebook, Instagram ⭐ Organic Google Promotion - SEO ⭐ Google Paid Promotion - GOOGLE ADS - Advertising on the Search Network, Media Network, YouTube, Remarketing ⭐ Marketing writing ⭐ Building websites in WP ⭐ Advertising in content recommendation systems - Taboola Outbrain ⭐ LinkedIn