Duda Kertesz

Chief Executive Officer @ Advantice Health

About

Duda is a C-suite executive, consumer packaged goods strategist, and a former President of Johnson & Johnson. She has 25+ years of leadership experience helping companies turn vision into hyper-growth strategies and profitable outcomes. In executive roles, Duda has built and guided multi-national, cross-functional teams in a Fortune 50 company. Her experience in navigating dynamic, often ambiguous environments has equipped her with a unique skillset for driving organizational change for small to large customer bases. A visionary change agent with an entrepreneurial spirit, she empowers high-performance teams to rally around and execute a shared vision while boldly challenging the status quo. Her expertise: organizational growth & turnaround strategies, performance improvement, P&L reengineering, and emerging & established markets. Most recently, Duda was the President, U.S. Skin Health & Beauty for Johnson & Johnson. She led the P&L and innovation of the largest J&J Beauty business in the world, with US$3.5B+ in revenue and a portfolio of iconic Skin Care, Hair Care, and Baby brands, including Neutrogena®, Aveeno®, OGX®, Neostrata®, Clean & Clear®, Lubriderm®, Rogaine®, and more. Previously, Duda held four GM roles of increasing responsibility, which included being the President of J&J Consumer Business in Brazil, where she held total P&L and organizational leadership for the entire portfolio, accounting for approx. US$1B in net sales. She led a team of 1,000 direct employees while overseeing 11,000 employees. In 2016, Duda moved to the US to lead a larger P&L, in a more sophisticated market with fast-paced competitive dynamics. Transformational and servant leadership is one of Duda’s core values. With a growth mindset and a heart for mentorship, she has built world-class, end-to-end teams with transparency and authenticity. She champions diversity & inclusivity, with her team members appreciating her open-door policy, direct communication style, and how she can bring out their best. In advisory roles, Duda has helped companies strategize and drive organization performance and P&L growth initiatives. Additionally, she has sat on multiple industry boards in Brazil and US, and currently sits on Natura & Co’s Board of Directors. Duda holds a bachelor’s in Business Administration & Management and was recognized by Forbes as one of the 15 most powerful women in Brazil. When Duda is not cooking up organizational strategies, she is cooking—quite literally—in her home amongst a diverse potluck of people, menu plans, and culinary adventures.

Country

City

United States

Industry

Consumer Goods

Skill

Strategic Planning, Cross-functional Team Leadership, Business Planning, Trade Marketing, Leadership, Marketing Management, Marketing, Consumer Products, Market Planning, Competitive Analysis, Business Strategy, FMCG, Market Analysis, Customer Insight, Product Launch, Product Development, Shopper Marketing, Marketing Strategy, Pharmaceutical Industry, Strategy

Experience

Chief Executive Officer

Advantice Health

2024-6 - Present · 2 yrs 4 mos

New Jersey, United States

Board Member

Natura

2023-5 - Present · 3 yrs 5 mos

President, U.S. Skin Health & Beauty

Johnson & Johnson

2019-7 - 2023-6 · 4 yrs

Skillman, New Jersey, United States

• Lead the advancement of innovation and generating above-market growth on Johnson & Johnson’s portfolio of Skin Health, Hair Care and Baby brands including Neutrogena®, Aveeno®, OGX®, Maui Moisture®, Clean & Clear®, Lubriderm®, Rogaine®, NeoStrata®, Johnson’s® and Aveeno® baby brands. • Oversaw cross-functional Skin Health Board to achieve outcomes and build bridges so all functions are aligned to achieving goals with the greatest sense of urgency. • Guided a high-performing team while promoting a purpose-driven culture of consumer-centricity, customer obsession, experimentation, risk taking and future focus.

President US, HealthE

Johnson & Johnson

2016-8 - 2019-7 · 3 yrs

Skillman, New Jersey, United States

• Responsible for the iconic brand marketing and business strategies for Baby franchises (Johnson’s®, Desitin® and Aveeno®), Oral Care (Listerine®), Johnson & Johnson’s Wound Care (Band-Aid® and Neosporin®), as well as the Healthy Essentials® platform. • Delivered Business Unit results in the last five years, driving sales and market share growth. Other key accomplishments included: o Accelerated Band-Aid® Brand Adhesive Bandages brand share growth. o Launched transformational Oral Care category innovation with Listerine® Ready! Tabs™. o Completed an end-to-end restage of the Johnson’s® brand to meet the evolving demands of today’s millennial parent.

President Johnson & Johnson Consumo Brasil

Johnson & Johnson

2011-4 - 2016-9 · 5 yrs 6 mos

Sao Paulo, Brasil

• Held P&L responsibility for the second-largest Johnson & Johnson Consumer Health operation in the world and a comprehensive portfolio of categories including Beauty, Baby, OTC, Oral Care and Sanitary Protection. • Expanded access and conversion of Johnson & Johnson brands throughout Brazil and achieved significant gains in market share by increasing advertising reach, increasing stores in distribution and adding new households in consumption. • Established Johnson & Johnson Women’s Leadership Initiative Chapter in Latin America for all Johnson & Johnson companies.

Vice President Beauty and Baby Latin America and GM, Brazil

Johnson & Johnson

2007-1 - 2011-4 · 4 yrs 4 mos

São Paulo, Brazil

• Oversaw two of three Global Business Units in Latin America (Baby and Beauty). • Guided Latin America region to deliver the highest growth among all regions in Baby consistently for four-year period, increasing its importance to global Baby business and gaining share in all categories in Latin America and Brazil. • Managed the Brazil P&L, a significant portion of total Latin America sales.

Head of Marketing, Senior Director

Johnson & Johnson

2003-8 - 2007-1 · 3 yrs 6 mos

São Paulo, Brazil

• Responsible for all Consumer care franchises in Brazil and Marketing Support areas. • Earned organization-wide recognition for achievement of business results and market share gains. • Promoted to Board member, heading the marketing department.

Group Product Senior Manager

Johnson & Johnson

2003-4 - 2003-8 · 5 mos

São Paulo, Brazil

• Responsible for Women’s Health Franchise, Oral and Wound Care Franchises and Marketing Support Areas, reporting directly to General Manager and member of the Board.

Group Product Senior Manager

Johnson & Johnson

2001-4 - 2003-4 · 2 yrs 1 mo

• Managed Women’s Health Franchise, that included Sanitary Protection (Sempre Livre, Carefree and O.B.) and Family Planning (Jontex and KY) brands. Coordinated the elaboration of the company’s strategic planning. • Led a complete strategy revision and relaunch of Sempre Livre, the company’s No. 1 brand in Brazil that resulted in market leadership recovery and volume sales increase.

Group Product Senior Manager

Johnson & Johnson

2001-4 - 2003-4 · 2 yrs 1 mo

Group Product Senior Manager

Johnson & Johnson

1999-6 - 2001-4 · 1 yr 11 mos

São Paulo, Brazil

• Managed the Adult Toiletries Franchise: Skin Care, Suncare, Deodorants and Hair Care brands. • Completely revised the Suncare business strategy, driving record sales and increased market share. • Introduced Neutrogena products in major key accounts targeting selected stores.

Education

Harvard Extension School

Business Administration and Management, General

“Certificate of Special Studies” in Business and Management, Specialization in “Strategic Management,” “International Business,” and “Negotiation Skills”