Duana Laurent
Senior Graphic Designer & Marketing Strategist @ PinkCherry
About
I help brands tell better stories, drive engagement, and convert customers through intentional design and strategy. With over 8 years of experience blending brand development, digital design, and marketing, I specialize in crafting full-funnel brand experiences that are as strategic as they are beautiful.
Canada
Toronto
Graphic Design
Brand Strategy, Figma, Email Marketing (Klaviyo), UX/UI Design, Cross-Functional Collaboration, Video Editing, Ad Design, Art Direction, Image Optimization, Landing Pages, Illustration, Brand Identity, Written Communication, Web Pages, Concept Development, User Research, Copywriting, Content Management Systems (CMS), UX Research, Menu Development
Experience

Visual Designer (Marketing)
Toronto, Ontario, Canada
Streamlined content creation process by designing branded templates for social media, leading to a 40% reduction in content production time and increased consistency in brand messaging for 21 MGMT and its clients. Drove a 200% increase in page visitors within target demographics by optimizing company LinkedIn page and coordinating post scheduling, enhancing brand reach and engagement. Enhanced brand visibility by designing 30 new social media posts, resulting in a 20% increase in engagement and brand awareness. Produced increase in brand awareness by consistently updating and maintaining brand assets in the form of photos and videos, contributing to a stronger brand presence and customer loyalty.

Creative Director
Sugar Brand Studio
Antigua and Barbuda
Created custom branded content for clients in industries including beauty, retail and real estate in the form of signage, packaging, presentations, brochures and social media assets. Helped support paid social campaigns by designing graphic elements for use across multiple platforms. Developed interactive user interfaces and company websites using HTML, CSS and JS and popular frameworks like Shopify, Wordpress and Wix. Increased client base by 65% in the first nine months, resulting in strategic collaborations with local and US-based companies, amplifying business growth.

IT Teacher/Graphic Designer
Pares Secondary School
Antigua and Barbuda
Crafted visually stunning flyers, booklets, presentations, invitations, and promotional materials, leading to heightened excitement and participation in school events. Developed social media content for the school's Facebook page and website, leading to a 25% growth in online followers and improved brand awareness within the school community.
Duana Laurent's Contact Information
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