Dr. Rakesh Kumar

🎯 Assistant Professor | Digital Media Expert | Advertising & PR Specialist | Author | Editor | Corporate Trainer As a committed academic and communication professional, I bring over 4 years of dynamic experience in teaching, research, and institutional development across reputed institutions like Guru Ghasidas Central University, AAFT University, and IMS Noida. My academic journey, reinforced with a Ph.D. and UGC-NET in Journalism & Mass Communication, has been driven by a passion to bridge traditional media knowledge with modern digital strategies. 🔍 I specialize in: Digital Media Marketing: Designing and implementing integrated digital campaigns with a focus on education, branding, and audience engagement. Advertising and Public Relations: Crafting persuasive communication strategies rooted in cultural context and public sentiment. Media Research: Authoring peer-reviewed articles, Scopus-indexed papers, and insightful book chapters that address contemporary issues in journalism, media ethics, and political discourse. With over 30 academic contributions, I actively participate in national and international seminars, workshops, FDPs, and webinars, while also mentoring graduate, postgraduate, and Ph.D. scholars. My role as a NAAC Coordinator and curriculum designer further reflects my dedication to quality education and institutional excellence. I believe in empowering students and organizations with the media literacy and marketing acumen required in today’s digital-first world. 📩 Let’s connect to explore collaborations in media education, research, content strategy, and digital communication.