Drishti Chawla

Manager, Digital Shelf @ Kraft Heinz

About

Hi Linkedin! I am Drishti, a 2022 MBA grad from the Rotman School of Business, University of Toronto. My friends call me the "QUANT GIRL IN A MARKETING WORLD" as I have specialized in finance in my graduate year but fell in love with marketing from a career point and specialized in it during my MBA. Today I support Kraft Heinz Canada's omni-channel team with hand picked individuals to guide the company on a path of digital transformation, unified commerce and a clear path to purchase for customers. With a focus on digital shelf I enable strategies and create campaigns to get our products on over 10 retailers websites, working with various agencies to syndicate information through salsify and GS1.In my previous role as a field sales strategy manager I worked as a connecting force in communicating targets, programs and ideas between HQ and the field. I am adept at building and nurturing strong relationships with brand partners, identifying new business opportunities for our business units, and developing effective sales strategies. I have been instrumental in supporting legacy programs like Hockeyville and summer BBQ program. Throughout these years, I have developed specialties in brand/product planning (launch to activation), category and consumer data analytics and omni-channel capabilities. I started my journey at Walmart working on innovation launches, special programs and in store brand activations. I then moved to a telecommunication company to work on a niche marketing program know focused on the 30% multicultural population of Canada- working on customer centric design projects, customer experience programs and creating strategies that create personalized relationships with our target customers. I completed my MBA at the Rotman School of Business, University of Toronto where I specialized in marketing. I have had the opportunity to take courses in negotiations, digital marketing, power and leadership which has given me a toolkit to become a strong leader of tomorrow. I am an eager learner, thrives off supporting people around her and is known for her out of the box ideas that help generate revenue, create every lasting impressions and bring notable change to projects I work on.

Country

City

Canada

Industry

Higher Education

Skill

retail media, Organic Search, Content Management, Content Development, Trade Marketing, Workflow Management, E-commerce Optimization, Data Analytics, Cross-Organization Collaboration, Creative Briefs, Business Design, Budget Management, Multicultural Marketing, Customer Journey Mapping, Marketing, Campaign Management, Google Analytics, Business Strategy, Product Marketing, Strategic Planning

Experience

Manager, Digital Shelf

Kraft Heinz

2025-4 - 2026-6 · 1 yr 3 mos

- Spearheaded the optimization of digital shelf content across multiple e-commerce platforms (e.g., Amazon, Walmart, Loblaws, Save on Food and many more), resulting in a 20% increase in product visibility and search ranking. -Leveraged digital shelf analytics tools like Profitero and Salsify to track key performance metrics, identify areas for improvement, and provide actionable insights to cross-functional teams.

Manager, Omni-Channel Trade Marketing

Kraft Heinz

2024-5 - 2025-3 · 11 mos

- Partnered with marketing, sales, and product teams to align e-commerce strategies with overall brand goals, enhancing brand consistency and strengthening customer engagement. - Designed in-store displays and point-of-purchase materials that improved brand visibility and resulted in a 76% increase in customer engagement. -Led the planning and execution of channel-specific trade marketing campaigns across grocery and mass retail for 2024 innovations resulting in a 20% boost in category sales.

Field Sales Strategy Manager

Kraft Heinz

2022-7 - 2024-4 · 1 yr 10 mos

Toronto, Ontario, Canada

- Lead and oversee a high-performing sales team of 52 field sales representatives across a designated territory, ensuring the successful execution of sales strategies and objectives. -Develop and implement sales plans, promotional activities, and pricing strategies in collaboration with the sales leadership team to drive revenue growth and achieve sales targets. -Collaborate closely with cross-functional teams, including trade marketing, consumer business teams and shopper marketing team to ensure alignment and effective execution of sales initiatives. -Utilize CRM software like pulsar and salesforce and sales analytics tools like Repsly and tableau to monitor sales performance, track key metrics, and generate insightful reports for senior management. -Drive the implementation of trade marketing activities, including merchandising, product launches, and promotional campaigns, to increase product visibility and drive consumer engagement. -Participate in sales forecasting and budgeting processes, providing input on market trends, customer insights, and sales projections

Sessional Lecturer

University of Toronto

2023-9 - 2025-5 · 1 yr 9 mos

Seasonal Instructor- MGT353 Introduction to Marketing Management

MBA Sunmer Omnichannel Intern

Johnson & Johnson Innovative Medicine

2021-5 - 2021-8 · 4 mos

Toronto, Ontario, Canada

Multicultural Marketing specialist

TELUS

2019 - 2020 · 1 yr

Associate Manager Category Marketing

Walmart Canada

2017-4 - 2019-5 · 2 yrs 2 mos

Education

University of Toronto - Rotman School of Management

• Selected to participate in the Deloitte Distinction program (1 of 20 first years students out of 80+ applicants • First price- Adidas +MKTG case competition • Second place- Chef Vault’s Marketing Challenge • Participant- BEAR X Manulife challenge • Participant- RMA Marketing Challenge