Carmen Wagner

Category Manager @ Market Performance Group

About

Category Manager leader with 15+ years experience driving growth for Top U.S. Retailers including Dollar General. Proven Category Captain across $600MM+ portfolios, translating Nielsen, retailer POS & shopper insights into action-oriented storytelling that build buyer trust and drive market share growth for retailers and clients.

Country

United States

City

Nashville Metropolitan Area

Industry

Food Production

Skill

Data Analysis, Category Management, Client Relations, Highly proficient in Excel, Word and Power Point, Business Strategy, Storytelling, Problem Solving, Space Planning, Communication, Presentations, Panel Data, Sales and Marketing, Business Analysis, Strategic Planning, Presentation Skills, Business Development, Annual Planning, Channel Strategy, Strategy, Market Intelligence

Experience

Category Manager

Market Performance Group

2024-2 - Present · 2 yrs 8 mos

Nashville, TN

Category Manager, Value & Emerging Channels Deliver data-driven insights through compelling storytelling to support Sales Team partners and key clients. Effectively manage multiple clients within variety of product categories and timelines as well as supporting new business development pitches.

Founder & Chief Maker

NUJO Super Brew

2021-6 - Present · 5 yrs 4 mos

Tennessee

Associate Manager, Category & Shopper Leadership

SC Johnson

2014-8 - 2021-6 · 6 yrs 11 mos

Greater Nashville Area

Lead

SC Johnson

2014 - 2021-6 · 7 yrs

Greater Nashville Area, TN

Provide leadership as category captain and validator for multiple categories to 15K+ store retail merchandising team. Create and assist in execution of growth action plans for +$500MM in annual sales volume through objective, data-based strategies.

Senior Sales Analyst

Sun Products Corporation

2012-3 - 2014-7 · 2 yrs 5 mos

Nashville, TN

Acting Category Business Manager for Laundry Products company Lead daily action plans to manage and grow, servicing Dollar General account. Assess trends & data to develop & present line reviews, core & promotional assortment plans and manage within assigned trade budget parameters. Plan, forecast, and manage production/shipment of base and promotion product.

Sales Analyst

Henkel

2011-6 - 2012-3 · 10 mos

Greater Nashville Area, TN

Interpret syndicated and internal reporting to provide insights and strategic action plans for growth, including pre- and post-promotion analysis. Collaborate with DG and Sun Teams for JPB, corporate planning meetings, line reviews and promotional strategy.