Drew Huffman
Vice President of Channel Strategy & Sales @ Lodge Outdoor
About
Award-winning sales leader with experience directing an organization's sales strategy, vision, direction, and personnel to drive revenue and business growth. Adept in wholesale and retail environments generating hundreds of millions of dollars in revenue, penetrating complex buying environments (Best Buy, Target, Costco, Walmart, etc.) and gaining buy-in for new products and merchandising concepts. Leads teams to leverage consumer insights to drive market leadership with deep industry knowledge, strategic thinking, and business savvy. Top & Bottom-Line Growth Organizational Development Continuous Improvement Account Penetration eCommerce Brand Management Employee Development Change Management Category Expansion
United States
Greater Minneapolis-St. Paul Area
Management Consulting
Cross-functional Team Leadership, Sales Management, Strategy, Team Leadership, Account Management, Leadership Development, Consumer Electronics, Competitive Analysis, Sales, Critical Thinking, Sales Operations, Retail, Contract Negotiations, Marketing Strategy, Sales Process, Customer Satisfaction, Management, P&L, Leadership, New Business Development
Experience

Founder & CEO
DCAAB Executive Sales Consulting LLC
Greater Minneapolis-St. Paul Area
Award-winning sales leader with experience directing an organization's sales strategy, vision, direction, and personnel to drive revenue and business growth. Adept in wholesale and retail environments generating hundreds of millions of dollars in revenue, penetrating complex buying environments (Best Buy, Target, Costco, Walmart, etc.) and gaining buy-in for new products and merchandising concepts. Leads teams to leverage consumer insights to drive market leadership with deep industry knowledge, strategic thinking, and business savvy. Top & Bottom-Line Growth Organizational Development Continuous Improvement Account Penetration eCommerce Brand Management Employee Development Change Management Category Expansion

Head of Sales - Americas Strategic Sales Theater
Lakeville, MN
Tasked with executing new sales strategy and building out new Reseller Teams for Walmart, Target, Costco and Club Business Units. Promoted again at this privately held industry leader providing better sound through research based on previously over-delivering on aggressive targets along with collaborative leadership style. With full P&L collaborate with company leadership on go to market and financial strategies for global sales across all product categories. Manage and coach cross-functional reseller teams of 20+ team members. Manage relationships with executive teams at Walmart, Target, Costco and Clubs. Collaborate on product and market growth strategies with Reseller and Bose leadership and launch new products to the field.

Head of Sales, Best Buy Sales Theater
Lakeville, MN
Promoted again at this privately held industry leader providing better sound through research based on previously over-delivering on aggressive targets along with collaborative leadership style. Tasked with executing new sales strategy. With full P&L collaborate with company leadership on go to market and financial strategies for global sales across all product categories. Manage and coach cross-functional reseller team of 13. Manage relationships with executive teams at both Best Buy US and Canada. Collaborate on product and market growth strategies with Best Buy and Bose leadership and launch new products to the field. Appointed Global Sales lead on headphone product development team. Impact highlights include… ☛ Delivered company’s single largest revenue from one account FY19 and record high revenue while exceeding quota and profit targets FY18. ☛ Grew total business by eight figures/double digit percent while achieving margin and profit targets FY17. ☛ Led launch of SoundTouch product line delivering double digit increase in market share and triple digit vs. quota FY16. ☛ Launched new product in wellness category including smart wearables, over-achieving revenue targets. ☛ Negotiated premium endcap placements and other marketing levers. ☛ Summit Club Award 2017.

Senior National Business Manager - Best Buy US, Target and Mass Merchant BU
Greater Minneapolis-St. Paul Area
Promoted and given responsibility for additional channels and geographies, tasked with replicating prior success by expanding business from Target and mass merchants. Led team of nine including account and business managers to deliver on aggressive nine figure annual quota. Planned go-to-market and financial strategies. Coached team on account penetration and relationships. Managed relationships with 100+ stakeholders. Impact highlights included… ☛ Grew total business by tens of millions and steady CAGR. ☛ Expanded distribution into marquee Nordstrom account, delivering eight figures in business. ☛ Launched QuietComfort® headphones in Target, delivering double digit YoY growth/tens of millions of dollars. ☛ Negotiated 12’ continuous placement within all Target stores for Bose ecosystem of Home Theater. ☛ Director’s Award for Organizational Leadership 2014; Summit Club Award 2013.

Unit Business Manager - Best Buy US
Minneapolis, Minnesota
Elevated to lead four direct reports and entire business unit to deliver on aggressive nine figure annual target. Manage account relationships with key stakeholders. Planned dealer funds. Developed cutting edge growth strategies for business development channels including Express, Best Buy for Business, Mobile Standalone Stores, and BestBuy.com. Defined role for and hired new Business Development Account Manager. Impact highlights included… ☛ Grew total revenue by hundred-million-dollars-plus with steady CAGR increases. ☛ New business development channels delivered double digit CAGR since FY12 and now generate tens of millions of dollars in sales. ☛ Launched SoundLink Bluetooth speakers, considered a best-in-class launch strategy and partnership. ☛ Launched QuietComfort® Headphones driving double digit growth in first year, considered “best- in-class in-store experience”. ☛ Unit Business Manager of the Year 2007 and 2011; Vice President’s Award 2007 and 2008; Summit Club Award 2007 and 2010; Director’s Award – Strategic Business Management 2010.

National Account Manager - Personal Audio Best Buy US
Appointed as only second account manager for Best Buy to oversee relationships in pursuit of revenue targets for the growing personal audio category. Led Enterprise Selling Team with responsibility for margin, quota attainment, product launches, and relationships within the Best Buy account. Impact highlights included… ☛ Grew total revenue by tens of millions of dollars with exceptional CAGR. ☛ Launched key product lines SoundDock, Lifestyle, & Headphones all generating market share increases and surpassing revenue goals. ☛ Negotiated 16’ continuous placement in all Best Buy stores for Bose Home Theater ecosystem. ☛ Expanded brand and product awareness across BestBuy.com strengthening partnership. ☛ Account Manager of the Year Award 2006; Summit Club Award 2005 & 2006.

Sell-Through Manager - Sears and Gateway
Columbus, Ohio Area
Short term interim role. Developed, planned and executed initiatives to increase sell-through within Sears, The Great Indoors, and Gateway accounts. Partnered closely with Account Management team and key contacts within reseller’s corporate offices.

Senior Market Representative / Market Representative - Americas Wholesale
Oversaw store servicing, training, and events for territory comprised of 150+ storefronts. Managed range of national accounts from large ones like Circuit City and Sears to smaller regional ones including ABC Warehouse and hhgregg. Also tasked with assisting in development and mentorship of colleagues. Impact highlights… ☛ Outstanding Achievement Award FY03; Summit Club Award FY03. ☛ Market Representative of the Year Award FY02.

Firefighter
Rickenbacker Air Force Base
Provided fire protection for both private and military sector with Air National Guard division of Air Force responsible for maintaining well-trained, well-equipped units for prompt mobilization during war and for assistance during national emergencies. Assumed responsibilities of Crew Chief as needed. ☛ Awarded Civil Engineer badge.
Drew Huffman's Contact Information
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