Dr. Bin Tang

Official Memeber @ Forbes Agency Council

About

I'm a digital marketing maven with a special focus on leveraging Artificial Intelligence (AI) to supercharge business growth online. My forte lies in decoding search engine algorithms, be it Google, Bing, or Baidu. My signature system, the “7-Step to Double Sales & Leads in a Year,” has been a catalyst in skyrocketing websites to the top of search rankings. Throughout my diverse career, I've worked with an expansive portfolio of brands, ranging from startups to industry leaders like Microsoft. I've managed ad campaigns worth over 100 million US Dollars, spotlighting a plethora of products and services. A pinnacle achievement for me was with tripcentral.ca, where I escalated their online traffic and revenue by 40% and 80% YoY, respectively—earning a feature spot on Microsoft’s website. Formerly an aspiring Bioinformatics post-doctorate in the University of Toronto, I discovered my true calling lay at the intersection of data, logic, machine learning and creativity in digital marketing. The adrenaline rush of my first successful affiliate marketing sale turned out to be a watershed moment. Now, I thrive on melding creativity with problem-solving, enriched by my expertise in machine learning and big data analytics. What sets me apart is my adeptness in integrating AI with digital marketing strategies. Whether it's personalizing customer journeys or automating complex marketing tasks, my advanced knowledge in AI digital marketing trends has proven invaluable in optimizing conversion rates and generating lucrative online sales and leads. My skill set encompasses a deep understanding of SEO, mastery in PPC, expertise in affiliate marketing, and crafting global digital marketing strategies for both B2B and B2C businesses. Moreover, I've honed the craft of conversion rate optimization (CRO) through data-centric approaches and AI-driven analytics. Eager to connect and share experiences? Let’s discuss all things digital marketing, eCommerce, CRO, AI innovations, emerging tech, or even the perfect fishing escapade! Feel free to connect with me here or reach out to 'webtango' on WeChat.

Country

Canada

City

Burlington

Industry

Non-profit Organization Management

Skill

Multi-Channel Marketing, global businee, SEO, SEM, PPC, Google Analytics, E-commerce, Digital Marketing, Email Marketing, Social Media Marketing, Google Adwords, Web Analytics, Lead Generation, Online Advertising, Web Marketing, Marketing Strategy, Mobile Marketing, Affiliate Marketing, Social Media, Web Design

Experience

Official Memeber

Forbes Agency Council

2024 - Present · 2 yrs

Forbes Agency Council is an exclusive, invitation-only organization for senior-level executives in top public relations, media strategy, creative, advertising, and AI digital marketing agencies. As a member, I provide thought leadership on AI digital marketing, paid search, and SEO while contributing expert articles to Forbes.

Chief Executive Officer

Noah Foundation

2023-3 - Present · 3 yrs 7 mos

Toronto, Ontario, Canada

Vice President of CCEOSC

Canada-China Enterprise Overseas Service Centre (CCEOSC)

2023 - Present · 3 yrs

CCEOSC is a federally registered Canadian non-profit organization dedicated to bridging Canadian and Chinese businesses across trade, investment, culture, and education. As Vice President, I lead strategic partnerships and business development initiatives that help Canadian companies access Chinese markets — and bring Chinese enterprises into the Canadian business ecosystem. A key focus of my work is helping Canada-China businesses leverage AI-powered tools to accelerate growth — from AI-driven digital marketing and e-commerce to intelligent business matching and market intelligence. I believe AI is the most powerful equalizer for SMBs competing in cross-border markets today. Key initiatives include organizing the Toronto Trade Show (TTS), an annual Canada-China enterprise expo connecting buyers, suppliers, and investors across both markets. The inaugural TTS in 2025 generated over $18M USD in transactions among exhibitors. CCEOSC serves 1,000+ members across logistics, e-commerce, real estate, food & beverage, finance, and technology.

Founder and CEO

Noah Digital Marketing

2002 - Present · 24 yrs

Burlington, Ontario, Canada

Noah Digital's previous name was NoahSEM.com. It is Canada’s #1 Chinese and English digital marketing agency in the GTA. It helps established businesses multiply their sales and build strong brand awareness by integrating multiple online digital channels and collaborating on different marketing strategies. We specialize in search engine optimization (SEO), paid search, programmatic advertising, social media, content marketing, and conversion rate optimization. From digital marketing strategy to execution, we’ve got you covered. With 25+ years of industry experience and a proven track record in successfully managing more than $100 million in ad spend, we are the trusted digital marketing experts you can depend on. We accelerate our client's business growth with: - Digital marketing strategy - Search engine optimization (SEO) - Search engine marketing (SEM/PPC) - Baidu advertising - Social Media Marketing (Facebook & WeChat etc...) - Content marketing - Landing page A/B testing - Web analytics and Conversion rate optimization (CRO) - Brand development - Website design - eMail marketing - Digital marketing training

VP of Digital Marketing

Reach Digital

2015 - 2016 · 1 yr

Hamilton, Ontario, Canada

Oversees digital marketing (SEO, PPC, social media marketing, content marketing and etc...) strategy and innovations, responsible to team building, members training and results delivering.

Director of Digital Marketing

tripcentral.ca

2013 - 2015 · 2 yrs

Hamilton, Ontario, Canada

Responsible for building, maintaining and managing the digital marketing team of tripcentral.ca. Overview and execute all digital marketing strategies/plans (paid search, organic search, content marketing & social marketing) to keep tripcentral.ca's revenues growing. During my time working with tripcentral.ca, I had increased Tripcentral.ca’s online traffic and revenue by 40% and 80% respectively year over year. The success story has been featured on the Microsoft website (http://ads.bingads.microsoft. com/en-ca/cl/31633/tripcentral -success-story).

Sr. Account Manager, Search Engine Marketing (SEM)

FlightNetwork.com

2012 - 2013 · 1 yr

Oakville, Ontario, Canada

- Execute Paid SEM (PPC) strategies to grow profit through finding and growing relevant traffic - Develop, implement, manage & optimize campaigns to market multiple parts of Flight Network’s business through Google, Bing and other paid search channels, to ensure continual improvement utilizing FlightNetwork leading global PPC management platform – Kenshoo - Perform analysis, testing, reporting of search marketing campaigns & provide commendations based on traffic patterns, navigation paths, ROI & conversion trends etc. - Align specific profiles’ marketing activities with other internal online marketing initiatives including organic SEM (SEO), affiliate programs, email marketing, third party etc. - Tutor and assist other, less senior team members with troubleshooting and other tasks. - Prepare and deliver presentations to senior management as needed.

SEO Manager - Asia Pacific

FUJIFILM VisualSonics, Inc.

2011 - 2012 · 1 yr

Toronto, Canada Area

- VisualSonics.com's usability & information architecture development & improvement - VisualSonics' global micro sites architecture design and development - Global digital marketing strategy development and implementation - Mobile marketing strategy development and implementation - PPC strategy and campaign management - AdWords, Bing Ads and Baidu Advertising - SEO strategy development and implementation - Social media marketing via multi-channels - Asia-Pacific market research