Drashti Bhattji

Digital Marketing Lead @ Infomatic Solutions

About

I don’t just manage digital channels; I scale them. As a Performance and Growth Marketing Lead, I specialize in bridging the gap between complex data and creative strategy to drive measurable business growth. My approach is centered on high-impact visibility and maximizing ROI across the entire sales funnel. 📈 Growth & Performance Milestones : In the past year, I have spearheaded campaigns that delivered massive reach and community growth: LinkedIn Community Scaling: Strategically grew our company LinkedIn presence from 8,000 to 21,000+ followers (a 162% increase). Massive Reach & Awareness: Managed Meta campaigns generating over 771,900+ total views. Organic Growth Engine: Scaled organic reach to nearly 100,000 views, demonstrating a strong grasp of algorithm-friendly content strategy. High Engagement & Retention: Drove over 3,200+ content interactions and significant watch time through targeted video storytelling. 🛠️ Core Expertise: Performance Marketing: Expert at optimizing paid advertising across Google Ads and social channels to maximize ROI. Growth Strategy: Focused on lead generation, sales funnels, and data-driven insights to capture and nurture high-intent leads. SEO & Web Optimization: Enhancing website performance and search rankings to build a sustainable organic traffic engine. Full-Funnel Content: Crafting impactful visuals and copy that effectively convey brand messaging while driving conversions. 🚀 Let’s Connect I take pride in my adaptability to the changing digital realm, ensuring tangible outcomes for the business. Whether it’s building a brand from scratch or scaling an established presence, I am passionate about driving results that matter. Ready to grow your brand's digital footprint? Let’s talk strategy.

Country

India

City

Ahmedabad

Industry

Outsourcing/Offshoring

Skill

LinkedIn Campaign Manager, Content Strategy, Business Growth Strategies, Team Leadership, Process Analysis, Creative Optimization, Search Engine Ranking, MailChimp, Off-Page SEO, ROI Optimization, Team Mentoring, Cross-functional Initiatives, Paid Search Campaigns, Ad Optimization, Campaign Effectiveness, Microsoft Office, Multi-platform Campaigns, Funnel Optimization, A/B Testing, Conversion Optimization

Experience

Digital Marketing Lead

Infomatic Solutions

2023-7 - Present · 3 yrs 3 mos

As the Digital marketing lead, my role encompasses a wide spectrum of marketing responsibilities. These include formulating and implementing high-impact social media campaigns aimed at engaging our audience and elevating our brand's presence. My focus also extends to optimizing our digital assets to enhance search engine rankings and drive specific, targeted traffic to our website. In addition, I take charge of managing and fine-tuning paid advertising campaigns across various platforms, such as Google Ads and various social media channels. My primary goal in this area is to maximize our return on investment (ROI) and ensure that our advertising efforts yield optimal results. I also utilize my graphic design skills with tools like Canva to create visually appealing content and assets that align with our brand's image and message. Furthermore, I am actively involved in the creation and maintenance of our company website. This entails making certain that our website is a true reflection of our brand identity, while also providing an exceptional user experience. My dedication to these responsibilities contributes to our overall digital marketing success and reinforces our brand's position in the industry.

Digital Marketing Lead

Infomatic Solutions

2023-7 - Present · 3 yrs 3 mos

Led end-to-end digital marketing for 4+ in-house brands including Infomatic Solutions, TinkerTots (www.tinkertots.in), and Artelixir (www.artelixir.in), managing multi-brand campaigns. Executed social media strategies across Facebook, Instagram, LinkedIn, and Twitter to boost engagement and brand visibility. Managed paid campaigns (Google Ads, Meta Ads, LinkedIn Ads), generating 300+ conversions at ₹6–₹15 CPL. Achieved 40K–140K+ reach and 200–600+ clicks per campaign, improving inquiries and engagement. Improved CTR up to 2.5% through A/B testing, audience targeting, and creative optimization. Built and optimized funnels for TinkerTots and Artelixir to drive consistent lead generation. Implemented SEO strategies and managed website performance to drive traffic and improve user experience. Analyzed performance using Google Analytics and Ads Manager to optimize campaigns and results. Led and mentored a team, ensuring smooth execution of marketing initiatives.

Search Engine Optimization Executive

Poised Media

2023-3 - 2023-6 · 4 mos

Developed and executed SEO strategies including on-page, off-page, and technical optimization. Improved keyword rankings and website visibility through structured SEO implementation. Executed link-building strategies and competitor analysis. Used SEMrush, Ahrefs, and Google Search Console for performance tracking and optimization.