Tommaso Dragoni

- New Business Lead for Italy and Southern Europe, responsible for generating new clients for projects in the Social Network and Creator Economy, encompassing Influencer Marketing, Social Media Management, and Paid Social Advertising. - Achieved over 200 New Business meetings in less than 12 months, contributing to more than 30% of the company's yearly revenues. - Assumed full ownership of the lead generation process, including ideation, scouting, outreach, sales, negotiation, and closing, with a strong focus on tailored strategies based on industry trends and the specific needs of each brand. - Played an active role in positioning the company through participation in fairs and events, writing thought leadership content, and contributing directly to marketing strategies. - Learned to strategically utilize HubSpot and Apollo to maximize the efficacy and efficiency of our daily New Business activities through in-depth prospect research and highly customized outreach journeys.

- Full ownership and leadership of 4 high profile clients such as a top Italian football club (among top 5 in terms of supporters in Italy), a global leader of automotive components, a fintech startup and a heritage delivery company, with full leadership of project output, target definition, financial tracking and client satisfaction. - Entrusted with the management, training and mentorship of 3 interns to grow them professionally with the ambition to acquire and/or develop my leadership, delegation and team-mindset skills. - Reached the role of main expert of the Miro platform for the company through the possibility of designing and conducting international workshops. - Wrote content and articles to express the company thought leadership on relevant topics within the branding, marketing and retail industries. - Gained the role of DE&I champion for the Italian market with the goal of having an impact on the company mindset and proposition towards Diversity, Equity and Inclusion.

- Incremented responsibility on managed projects with higher range of tasks as well as full ownership of financial results and quality of the outcome. - Developed activities for new clients (Real Estate, Fintech, Automotive, Delivery, Tobacco, Food and Beverage) and new capabilities which gave me exposure to the application of branding in naming, physical environments, digital presence, product innovation and rebranding. - Appointed as a core member of the social media management team with assignments spanning from publication strategy to content creation and designing with the goal to foster clients perception, talent acquisition, employer branding and recognition. - Assigned to a multicultural, international co-joint team with the London office to manage two Middle Eastern FMCG market leaders. Part of a co-joint team with the Paris office to manage a rebranding project for global delivery company.

- Managed and consulted on different brand experiences for key account clients spanning across industries, geographies and products while being in charge of project management (time, resources and finances), problem solving and responsible for the final creative outputs. - Developed projects of brand strategy, identity, visual expression and experiences for four main clients: FMCG market leader (Italian company), global manufacturer of home appliances, top Italian retail brand, global automotive parts supplier (new company form M&A). - Supported the crafting of brand strategies for various clients and different sectors (automotive, FMCG, industry, construction) by providing market, competition, trends analysis and creative brand ideas. Involved in the strategic operations from the kick-off to the final output of the projects.

- Part of the Italian team with an overview of the DACH area supported various marketing operations such as the ambassador program, drafting and implementing partnerships. - Involved in multiple strategic projects related to social media and marketing plans. - Actively cooperated to business operations including processes design, event management and presentations.

- Sales executive with tasks of: scouting clients, set up of payment lines and offering customer care to businesses throughout UK, Ireland, Benelux and Scandinavian countries. - Secondary tasks: providing an efficient and effective service to all the cardholders active in the continent by problem solving with the goal of guarantee only satisfactory outcomes. - Took part in a special project aimed at developing and implementing marketing activities with the result of raising the usage of JCB cards in London and UK.

Successfully completed the following courses: -Brand Management -Business in Society -Consumer-Centric Marketing -Decision-Making Marketing Research (Elective) -Digital Business (Elective) -Disruptive Management (Elective) -Empowering Excel -Finance for Marketing & Sales Managers (Elective)(Honour) -Go-to-Market Strategies -Marketing Analytics (Honour) -Marketing Communication Strategies -Marketing in Digital Media -Marketing Strategy -Open Innovation & Open Business Models (Elective) -Pricing -Strategic Sales Management Master thesis on Emotional Marketing. Developed theoretical framework and practical applications .