Dr.Venkata Subbaiah .P

Dr. P. Venkata Subbaiah holds a Ph.D. in Management from VIT Business School (VITBS), VIT- University, Vellore. And He is currently working as an Assistant Professor in GITAM Business School, GITAM University-Visakhapatanam. Previously, he has worked for the Department of Business Administration at Annamacharya Institute of Technology & Sciences (AITS) An Autonomous Institute, Rajampet, India. He is also participating in various national and international conferences and recently, he got a best paper award in the 26th Kuala Lumpur International Business, Economics and Law Conference, Malaysia 2022. He is also publishing his papers in reputed journals like in Scopus, Web of Science, UGC care list journals, and peered reviewed journals. He is also act as a reviewer for reputed journals. His research interests include consumer behavior, performance management, and Business analytics.