Dr. Pratheepkumar T R PhD
General Manager @ Middle East Fuji LLC
About
Strategic and results-oriented Food Industry Executive with over 30 years of global leadership experience across the UAE, Canada, India, and the MENA region, driving growth, profitability, and operational excellence within the food and FMCG sectors.Proven track record in leading large-scale operations across wholesale, trading, retail, and distribution, with full P&L ownership and a strong focus on sustainable business growth, market expansion, and operational optimization. Known for developing high-impact strategies that strengthen market presence, improve supply chain efficiency, and deliver measurable financial performance.Deep expertise in managing complex international supply chains for frozen and chilled meat, seafood, poultry, vegetables, dry foods, and a wide portfolio of FMCG products. Highly skilled in sourcing, procurement, logistics, and distribution network development across competitive global markets. A collaborative leader who builds and mentors high-performing teams, fosters innovation, and drives cross-functional alignment to achieve strategic objectives. Experienced in working closely with senior leadership and stakeholders to deliver transformational business outcomes.Supported by a strong academic foundation in Food Science and Business Management, with professional certifications in Food Safety, HACCP, and GMP, ensuring strict adherence to global quality, safety, and regulatory standards.Recognized for combining commercial acumen, operational discipline, and strategic vision to build resilient businesses and deliver long-term value in the global food industry.
United Arab Emirates
Dubai
Food & Beverages
Export Operations, Administration, Business, Operations, Financial Management, Hiring, Operations Management, Retail Operations, Forecasting, Budgeting, Team Leadership, Expense Management, New Trends, Marketing Programs, Production Processes, Sales Contracts, Sales Target Management, Interpersonal Skills, Food Manufacturing, Sales Performance
Experience

General Manager
Dubai, United Arab Emirates
Achieved 123.7% of the annual sales target, significantly surpassing the planned goal through strong market execution and team performance. August–December consistently exceeded budget, with exceptional results in December 2025, reaching 305.69% of the monthly sales target. Recorded an outstanding milestone of achieving over 4% of the annual sales target in a single day, reflecting strong demand and efficient operational execution. Over 70% of monthly sales were generated through cash-on-delivery transactions, demonstrating strong customer trust and market acceptance. Delivered strong year-over-year growth, with most months outperforming both 2024 results and budget targets. Achieved a record Trading and Import volume exceeding 700 MT in December 2025, marking the highest monthly volume.

General Manager
Fortune Foodies
Dubai, United Arab Emirates
Sales, Import, Export, Quantity Control, Brand Development, GCC Business, Production, Operations Management, Profit Analysis, Growth. Frozen Poultry, Meat, Seafood, Vegetables, FMCG Products, Chilled Meat, Fresh Chicken Eggs supply to wholesale, Trading, HORECA and Retail Segments Sale of Organic Products, Saffron, Dry fruits etc Prioritize quality and sustainability in food products in poultry, beef, lamb, seafood, and FMCG product sourcing after quality checks and brand finalizations. Carefully selected from trusted suppliers who adhere to ethical farming practices, ensuring that our products are not only nutritious but also environmentally friendly. Give directions by focusing on local and organic sources of products for sales and marketing. Arranging quality inspections at the time of container loading and verification of products. Bulk sales of containers to traders, processers and catering companies

General Manager
Dubai, United Arab Emirates
Achieved over 300% sales growth in the first year, establishing strong market presence. Expanded the product portfolio from 25 SKUs to over 350 SKUs, enhancing market competitiveness and product diversity. Grew the customer base by 200% through strategic sales initiatives, market analysis, and focused customer engagement, resulting in record profit margins. Managed full P&L responsibilities, including budgeting, financial analysis, capital expenditure planning, cost management, and revenue generation strategies, consistently delivering strong financial performance. Doubled business growth in the second year while creating proprietary brands and achieving exclusive distribution rights for multiple international brands in the UAE. Became the top importer of key international brands, leveraging market research, supplier negotiations, and strong customer relationships, driving the company’s best business growth in a decade. Built and developed high-performing teams through targeted recruitment and training, ensuring operational efficiency and high customer satisfaction.

General Manager
Fresh N Plus Supermarkets
Dubai Emirate, United Arab Emirates
PAPS Group company having a chain of supermarkets, restaurants, catering, production, distribution, and trading company based in Dubai, UAE.

General Manger & Business Head
Dubai, UAE
Joined as Head of sales & marketing operation of UAE, Oman, and Africa led the company’s operation, product development, marketing, business developments, imports/exports and distribution of FMCG food products, chilled, frozen meat, poultry and seafood products across MENA region. Business-to-business ( B2B), B2C sales management of food and beverage items

Sales Manager
DUBAI INVESTMENT PARK , UAE
One of the pioneer companies in Dubai in the Chilled and frozen food Distribution and trading business of fresh, frozen, Chilled Meat, seafood, poultry, frozen vegetables and fruits to five-star hotels and hypermarkets, supermarkets, restaurants etc.
Dr. Pratheepkumar T R PhD's Contact Information
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