Dr. Nceba Hene

• Designed and implemented enterprise-wide customer loyalty and rewards programme. • Enhanced customer acquisition, digital adoption, and cross-sell efforts. • Managed daily team operations, campaign execution, and partner relationships. Key Achievements • Winner: Best Loyalty & Rewards Team, 2024 International Loyalty Awards • Winner: Best Short-Term Campaign, 2024 International Loyalty Awards • Winner: Best Relaunched Programme, 2024 South African Loyalty Awards • Winner: Industry Talent of the Year, 2024 SA Loyalty Awards

• Led marketing and communication strategy to drive uptake and brand presence • Enhanced customer value proposition across business units. • Develop and implement campaigns to achieve commercial objectives. Key Achievements • Nominated: Best Short-Term Campaign, 2023 International Loyalty Awards • Launched Old Mutual Rewards Baby Programme and fitness testing product

• Led SA Payments and Loyalty team, aligning with global strategies. • Developed and launched the SA Loyalty Strategy and customer communications. • Oversaw agency and partner relationships, managed payment infrastructure. Key Achievements • Launching Capitec/Shell Fuel Partnership • Launching V+ Loyalty Programme and acquired 1M+ customers in 3 months post-launch • Introduced QR code payment solution at Shell sites

Oversee the development and integration of the relevant operational plans aligned to the organisation’s strategic plan, rules and legislation and ensuring effective execution of services

• Developed and managed the Rewards Programme • Oversaw business processes, compliance, and partner acquisition. • Led people development and performance management initiatives. Key Achievements • Established Quality Assurance Division and Total Quality Management Framework. • National roll-out of 100 Self-Service Touch Points • Registered 80,000+ members in two months for new membership option

• Formulated business strategies and managed key relationships. • Drove communication, commercial negotiations, and product development.

Key Responsibilities: • Manage full partner relationships and ensure strategic alignment. • Drive financial performance and profitability of rewards partners. • Lead partner retention, marketing, and acquisition strategies. • Represent Multiply in all partner and stakeholder engagements. • Enhance customer value through optimised partner benefits. • Develop Partner Plans to boost partner and member activity. • Train partner staff to improve programme understanding. • Identify marketing opportunities and increase partner exposure. • Resolve escalated partner issues and reduce service friction. • Maximise partner visibility across Momentum’s platforms.

• Led product development, stakeholder engagement, and campaign management. Key Achievements • Designed and launched Netcare Medical Aid Schemes rewards programme • Increased CAMAF wellness incentive participation by 22%

• Managed clinical administration, executive medicals, and wellness programmes Key Achievements • Increased executive wellness programme participation by 50%

• Developed and managed fitness programmes for Western Cape Sport School. • Oversaw sports science and medical services for provincial athletes. Additional Roles: • Part-time lecturer, Tshwane University of Technology (TUT) (2012 – 2018) • Part-time lecturer, University of the Western Cape (UWC) (2006-2010) • Fitness Coach, Senior National Netball Team (2013-2014) • Fitness Coach, Women’s 7’s and 15’s National Rugby Team (2003 – 2010) • Bronze Medal, 2009 IRB Sevens Rugby World Cup in Dubai (Fitness Coach)