Mzamo Masito

Set Crazy Big Goal and Make it Happen: 1 in 5 African internet users using Canva Mission: Empower every African to design Mission Pillars: - Truly Local (African) - Empower Africans - Without Barriers - Design Everything - Every Ingredient Values: - Be A Good Human - Be a Force for Good - Pursue Excellence - Set Crazy Goals & Make them Happen - Make Complex things Simple -.Empower Others Step 1 & 2 Approach (and _and) Step 1: Become one of the most valuable companies in Africa Step 2: Do the Most Good we can in Africa

Grow - Brand & Reputation, Users, Usage, Revenue. Grow Helpfulness Lift Self Up - Develop self Lift Other Up - Develop People Lead Work - Deliver Amazing Work and Results Build Community - belonging, safety.

strategic advise, digital marketing , marketing, brand reputation, brand management.

Lecturer - Teacher at AAA School of Advertising Multicultural Communication and Marketing Consumer Behavior Global Marketing

1. Brand Love - NPS, Equity, leading edge, differentiation 2. Brand Relevance - Revenue Growth, Gross Adds 3. Win Instore - unmatched consumer experience 4. Team player - segments, agencies 5. Partner Love - agencies efficiency and effectiveness 6. People Love - Africa team - lead, coach, manage Brand Comms team +50 people. 7. Physical and Mental Availability. 8. More Usage, More Benefits, More Users 9. Return on Brand Investment -media, retail marketing, sponsorship. 10. Employee Brand Love - ENPS.

1. Define Consumer Segment Marketing Strategy: --- Lead a deep understanding of the market, competitors and opportunities --- Define key segments/sub-segments and resources --- Create a culture of insight rigour and driving for deeper customer understanding 2. Lead team to identify and prioritise competitive customer, channel and commercial opportunities through rich insights 3. Lead the definition of simple and differentiating segment branded claims and insist of the the delivery of a roadmap of Go to Market activities, propositions and customer experiences to substantiate these 4. Lead engagement with Group and with cross-functional local teams to define and drive implementation of new differentiated propositions for the key segments 5. Ensure strategic imperatives are translated into plans and clearly identified in budgets 6. Deliver and improve segment performance/P&L: Define and drive implementation of new segment-specific KPIs. 7. Drive improvement in commercial performance through leading a high performance culture. 8. Drive improvement through leading the team to secure critical investment in segments. 9. Provide regular commentary on segment performance and improvement initiatives. 10.Provide company wide leadership on Go to Market and Customer Experience excellence: --- Lead, define, drive and support excellence in go-to-market execution, including adoption of world class digital practices. 11. Prioritise customer experience initiatives across all segments to improve NPS, Consideration, Emotion, Market Share. 12. Leadership: --- Lead, motivate and develop segment teams, ensuring they have clarity of direction and support in prioritising demands. --- Coach, develop and performance manage people and identify key talent. --- Embody and embed the Vodafone Way behaviours. Create a positive environment of change readiness and excellence. --- Work across the Group to deliver best practice locally.

Brand Love - NPS, Equity, Health, Share People Love - ENPS, career growth Consumer Decides - Retention, Repeat. Conversations - Engagement Winning - Share, Brand, Business, People Turbo Charge Digital

•Total Foods Growth P&L and Working Capital (Stock) – accountable for growth strategy, growth that is competitive, consistent, profitable, responsible. •Categories Growth P&L i.e. Savoury, Tea, Ice Cream, Spreads, Dressings. •Advertising &Promotions Spend Effectiveness and Efficiency and high ROMI ( Return on marketing Investment). •Champion Growth Levers: market share, market size, consumption, penetration, complements, substitutes, external variables. •Innovation Deployment – create, develop, adapt, execute – Speed to market •Lead and Build Teams Direct reports (Brand Directors) and dotted line – Supply Chain, Factory Directors, Finance Director, Product Development. •Lead Foods Leadership and Business earn meetings •Member of the Executive Unilever SA Board •Board Strategic input : Growth P&L, People, Supply Chain, Finance, Brand •Manage Media Costs, Inflation, effectiveness and efficiency •Media Innovation – Tirbo Charge Media Innovation : Digital, Sport, Content, Music, Movies

•Media Effectiveness and Efficiency = + R1 billion budget •Cost savings – Media Inflation •Breakthrough Communication Innovation that leads to brand differentiation •Turbo charge Digital •Flawless Execution •Lead media and advertising agencies, appraisals, selections, reward, relationships •Introduce Sport to Unilever brands and how best to leverage sport to grow brand differentiation and win hearts and minds of consumers •Training and Development of Africa Communications team •Build Teams and Manage and Coach +10 direct reports •Report to CCM VP Africa-Asia-Middle East- Turkey and Russia, Brand VPs SA, and Africa Business VP.

• Responsible for Football, Running, Sportswear and Women Categories. • Manage Team of 36 people and 64 (1 year leading world cup) • Annual Marketing (Demand Creation) Budget – financial signing authority • Develop World Cup strategy and marketing plans, presented SA Board, EMEA Board, CEE Board and WHQ Board. • Execute WC2010 plans “ Road to World Cup” • Report Global team and European Head Quarters in Amsterdam and Portland USA. • P&L top line responsibility – help deliver Net Revenue growth targets, Sell thru. • Effective budget management of marketing Opex Costs – travel and Entertainment, Salaries and Wages, Depreciation.

1. People’s Insights using Behavioral science, qualitative and quantitative research and analysis methods. 2. Media - Communication Channels Strategy: owned media, paid media and earned media. Media ROI, Breakthrough media innovation, Media Trends and Insights. 3. Comms Strategy - working with leading creative agencies in Africa as external consultants. 4. Corporate training on Marketing ,User and Market Insights , Creative Judgement, Marketing ROI analysis, Campaign and Program Management, Brief writing, Ideation, Post Launch Evaluation, Digital Marketing Transformation. Clients : Nedbank, DSTV- Multichoice, Unilever, Tiger Brands, Sasko, Woolworths, Capitec, UCT Unilever Institute to mention a few.

Teach Marketing, Market Research, Consumer Behavior, Marketing Strategy. Supervise Honours students Convener - Consumer Behaviour, Market Research

Marker and examiner for Masters papers - Business Science Marketing, Market Research, Behavioral science, Analytics.

Teacher , Tutor , Running