Dr. Moussa Al-Hakim

Chief Executive Officer

About

Passionate Executive, I am raised to succeed through commitment, hard work and passion about what I do and keeping up-to-date with all development in Management. Visionary Leader and high performing Senior Executive with over 20 years’ strategic leadership experience in major manufacturing and marketing companies throughout the MENA region & Europe, taking full P&L responsibility. Versatile, skilled in utilizing business acumen, strategic insight and sharp turnaround management to translate vision into action and drive profitable growth. Creates high-impact strategies for value addition and establishes operational excellence to optimize performance. Proven ability to spearhead change and overcome diverse situational challenges, maintaining a focus on the bottom line. Proactive thinker, motivational leader and exceptional team player, utilizing collaborative approaches to lead a high turnover business empire while demonstrating strong analytical, problem-solving, and decision-making skills.

Country

Saudi Arabia

City

Jeddah

Industry

Consumer Goods

Skill

Strategic Insights, Business Insights, Business Administration, Strategic Initiatives, Executive Team, FMCG Development Expertise, Sales Target Management, Sales Presentations, Leadership Development, Financial Analysis, Strategic Leadership, Monitoring Performance, Key Performance Indicators, Market Analysis, New Market Expansion, Manufacturing, Key Client Relationships, Budget Management, Contract Negotiation, Cross-functional Team Leadership

Experience

Chief Executive Officer

Al Maaly Tissue Factory

2025-5 - Present · 1 yr 5 mos

Saudi Arabia

Lead the company to the next level in the era of Digital Transformation and Artificial Intelligence

GM Sales & Marketing

AL FARIS Industrial Group

2019-9 - 2025-5 · 5 yrs 9 mos

Saudi Arabia

General Manager Sales Marketing

Modern Afanin Logistics

2019-8 - 2023-2 · 3 yrs 7 mos

Jeddah, Makkah Region, Saudi Arabia

Main Objective is the business development through strategic focus on geographic expansion through out the Kingdom.

Managing Director

International Development Group

2014-9 - 2023-2 · 8 yrs 6 mos

Saudi Arabia

Set up the whole operation from acquisition to recruitment. Handling the Business Development and operation Management. Achieved full capacity on 10 months from start up.

Deputy General Manager

National Paper Company Ltd. (NAPCO)

2003-5 - 2014-8 · 11 yrs 4 mos

Saudi Arabia

Deputy General Manager – CPD Western Region 2011 – 2014 - Managed a workforce of 800 people in 16 locations across the Western Region with full accountability for profit and loss, sales, and sustainable business growth, reporting directly to the Executive Vice President. - Set the long term strategy and aligned organization structure and business plans with strategic goals. - Planned, directed and controlled all functions; monitored, evaluated and managed performance. Marketing and Sales Manager 2009 – 2010 Supply Chain Manager 2007 – 2008 Accounts and IS Manager 2003 – 2006 Achievements - Assumed the role of Acting General Manager for five years and successfully led company operations to achieve sustainable double digit growth for that period, becoming the fastest growing region within KSA. - Awarded recognition for outstanding contribution to growth and success by Group Executive Vice President - Significantly improved the quality of inter- and intra-departmental communications, and made the processes more efficient, increasing productivity. - Initiated a new Performance Review process through a fully integrated Balanced Scorecard and economy Dashboard. - Led the successful implementation of ERP in 2011 for a period of 18 months. - Directed company operations to achieve ISO 9001:2008 certification in 2009; renewed in 2011 with a white report. - Spearheaded the automation process of the sales force which increased productivity and reduced cost per call by 7%. - Turned around low growth in the supermarket channel in Yemen to achieve 50% increase in sales in 1 year, followed by growth of 27% in the next year. - Generated 20% growth in sales via distributor channel through targeted below the line investment. - Reduced supply chain shortages by 50% and inventory discrepancies by 40%.