Dr. Henry Aladiume,(Ph.D,Marketing)

Conceptualized and supervised the design of the corporate website architecture and user interface which has received rave reviews from web design experts. Initiated and implemented search engine marketing;search engine optimization;online Advertising and online Public Relations campaigns for the brand that led to 30% growth in web traffic . Led the team that developed and implemented search engine optimization activities that helped the brand achieve top five ranking for some important consumer electronics key words. Led cross-functional teams comprising of Marketing, Finance ,Operations and Information technology experts to increase brand value, brand visibility and brand recognition.

•General Management position responsible for about $10 million dollars in revenue and P& L Managing cross functional teams that includes finance, customer service ,information technology and operations to drive brand growth. Supervising all aspects of store merchandising, inventory management and store planning •Following prescribed ordering practices to ensure the meeting or exceeding of •in stock targets •Review operating statements to identify business trends and provide Superior customer service leadership

General Management position responsible for about $2million dollars in revenue and P& L Managing cross functional teams that includes finance, customer service ,information technology and operations to drive brand growth. •Leading store merchandising and all aspects of inventory management Following prescribed ordering practices to ensure the meeting or exceeding of in stock targets •Review operating statements to identify business trends and provide Superior customer service leadership

Co-ordinated the search engine strategy that led to 10% improvement in the Google page rank of the website. Launched an effective online Marketing campaign that included social bookmarking sites listing;article marketing;directory listing and blog review campaign that led to a 25% increase in the number of the site's search engine backlinks. Conceptualized broad Marketing Communication strategy that led to the development of parity breaking corporate communications materials that has given the brand an enduring and distinct image.

This is primarily a voluntary role which involves providing technical and advisory support to membership development, chapter development, brand management, education management and academic accreditation committee, in the areas of research, planning and program implementation. Monitors IIMP’s policies, procedures and practices in assigned zone.

Held the position of Manager, Corporate Communication, at the Industrial and General Insurance Company, Lagos, Nigeria and regarded as the biggest privately owned insurance company in Nigeria and growing giant in the field of Insurance in Africa. Engineered the re-invigoration of brand Communication and helped sustain its leadership position in the Market. Developed and Implemented Communication strategy that enhanced top of the mind recall for the brand. Generated new Communications tools and strategy that sharpened the company’s ability to develop more innovative Marketing Communication materials and thus growing the Market share of the brand.

Corporate and Financial Communications is one of Nigeria’s leading Public Relations firms. As Group Head, Public Relations managed and supervised a number of global brands like MTN and Microsoft Nigeria and worked as part of the think tank that helped generate significant ideas that kept these brands as Market Leaders.

SO&U Saatchi & Saatchi is the Nigerian Affiliate of the global Saatchi & Saatchi Advertising Agency based in the United Kingdom and is regarded as one of the most innovative and creative Advertising Agencies in Nigeria .As Manager, Advertising worked as part of the team that helped usher in successfully the Guinness Smooth brand in Nigeria.Guinness Smooth is a line extension of the famous Guinness Brand which is a successful global brand.

Senior Executive developing, planning, initiating, and implementing key Advertising, Communication and Marketing strategies for ensuring Market leadership of major brands. •Worked as an Advertising strategist that developed innovative Advertising campaigns that ensured continued dominance of Cadbury Tom Tom as a leader in the therapeutic sweet segment in Nigeria with market share of over 60%. •Developed creative Advertising and Marketing Communications campaigns that increased by 17% top of the mind re-call for Dunlop and UNICEF •Developed Innovative Advertising and Media Campaigns for Major Brands like Cadbury Tom Tom, Cadbury Knor, and Afprint Nigeria that ensured consistent growth in annual volume sales by 5%.

Developing story ideas and writing features , interpretative and analytical stories on international affairs.

Masters degree in Mass Comunication

Bachelor of Arts degree In Mass Communication