Dr. Fareeda Cassumbhoy

Dr. Fareeda Cassumbhoy holds a Doctor of Business Administration (DBA) in Digital Transformation from the City University of Hong Kong. Her academic journey reflects a sustained commitment to bridging theory and practice in the evolving landscape of digital innovation. In recognition of her scholarly contributions, she was awarded the 2024 CityU DBA – Contribution to Knowledge Award, highlighting her role in advancing research and thought leadership in digital transformation. In 2025, she was awarded the CityU DBA - Contribution to the Society Award. Dr. Cassumbhoy also earned a Global Executive MBA from the USC Marshall School of Business, graduating with Beta Gamma Sigma honors. Her academic credentials are complemented by a robust professional portfolio that spans strategic leadership and organizational change. Currently serving as Group Chief Digital Officer at Pico Far East Holdings, she leads initiatives focused on digital transformation, innovation strategy, and enterprise capability development. Her work encompasses areas such as change management, talent structure optimization, and corporate culture reengineering. In addition to her corporate responsibilities, Dr. Cassumbhoy contributes to the academic and professional communities as a guest speaker and judge at business schools and industry forums. Her involvement includes participation in the Cyber Lions category at the Cannes Lions International Festival of Creativity, reflecting her engagement with global trends in digital marketing and creative technologies. Dr. Cassumbhoy’s career exemplifies a thoughtful integration of academic inquiry and strategic execution, positioning her as a valuable contributor to both scholarly discourse and industry advancement.