Dr.Emad Alnen

Co-founded and currently leading Al Durra for General Trading & Investment in Jordan, overseeing the company’s strategic direction, operations, and growth initiatives. Responsible for driving business development, building key partnerships, and ensuring sustainable profitability. Manage cross-functional teams, align organizational goals with market demands, and represent the company at the executive and board levels.

Led the establishment of Al Durra Global for Trading & Investment in the Kingdom of Saudi Arabia, managing all phases from legal registration and licensing to business setup and market entry. Oversaw the development of operational infrastructure, built strategic partnerships, and ensured regulatory compliance. Positioned the company to serve the Saudi and GCC markets with a strong foundation for long-term growth.

Led the establishment of Al Durra Food Products as a Free Zone entity in the United Arab Emirates. Oversaw legal registration, compliance with Free Zone authority requirements, and setup of administrative and logistical operations. Managed strategic planning, team onboarding, and regional coordination to support the company’s presence and growth in the GCC market.

Led the establishment of Al Durra’s manufacturing facilities in Jordan, managing all phases of the project from planning, construction, and equipment installation to the launch of operations. Coordinated with engineering, legal, and logistics teams to ensure full regulatory compliance and operational efficiency. Played a key role in expanding the company’s local production capacity and strengthening its presence in the Jordanian market.

Led the full establishment of Al Durra Global for Food Products in Jordan, including company registration, infrastructure development, and operational launch. Oversaw all aspects of the project from legal and regulatory setup to staffing and strategic planning. Developed the organizational structure and aligned the business model with international standards to position the company for regional and global expansion.

Led the full establishment of Bertraya Food Products in Egypt, including legal registration, strategic planning, facility setup, and team formation. Oversaw operations from concept to launch, ensuring alignment with market demands and regulatory requirements. Developed the operational framework and supply chain infrastructure to support sustainable growth and competitive positioning in the Egyptian food industry.

Oversaw the establishment of Al Durra’s manufacturing facilities in Egypt, managing the full project lifecycle from site selection and construction to operational launch. Coordinated with engineering, logistics, and legal teams to ensure compliance with local regulations and company standards. Played a key role in expanding production capacity and supporting the company’s strategic growth in North Africa.

Led the successful setup and launch of Al Durra’s manufacturing facility in Libya, overseeing all phases from planning and construction to operational readiness. Coordinated cross-functional teams, ensured compliance with local regulations, and implemented efficient production processes to support the company’s regional expansion strategy.

Led the full establishment of Al Durra’s operations in Libya, including legal registration, facility setup, team recruitment, and supply chain development. Oversaw strategic planning, market entry, and alignment with the company’s regional expansion goals. Ensured operational readiness and brand consistency in a new market.

Responsible for overseeing the comprehensive operations of the company both locally and internationally. Delegate responsibilities effectively to department managers to ensure smooth workflow and optimal performance. Manage the company’s agenda and priorities, driving revenue growth through local and international sales. Oversee the organizational structure and lead the development and implementation of the company’s overall strategic plans. Facilitate continuous and effective communication among board members to align on key decisions and corporate governance.

Responsible for managing the company’s international sales department, overseeing all export operations to drive business growth across global markets. Develop and implement comprehensive marketing plans and promotional strategies tailored for both local and international audiences. Set clear objectives and establish performance metrics to optimize the business development environment within the company. Collaborate with cross-functional teams to identify market opportunities, enhance brand presence, and ensure alignment with corporate goals. Skilled in strategic planning, market analysis, and fostering long-term client relationships to maximize revenue and expand market share.

Led and managed the sales department to consistently exceed targets and drive significant revenue growth. Developed and executed comprehensive sales strategies, fostered strong client relationships, and identified new market opportunities. Coordinated cross-functional teams to optimize operational efficiency and ensure exceptional customer satisfaction. Skilled in market analysis, team leadership, and strategic planning to support the company’s long-term business objectives.

Served as a member of the national committee responsible for reviewing and updating customs tariff codes and classifications in the Syrian Arab Republic. Contributed to aligning customs policies with international trade standards, enhancing transparency, and supporting sector-specific economic development. Worked closely with public institutions and private sector stakeholders to ensure fair and effective customs regulations.

Founded and led the establishment of Al Ru’ya Al Mustaqilla in Iraq, overseeing legal registration, strategic planning, and full operational setup. Managed stakeholder relationships, developed the business model, and directed the company’s entry into the Iraqi market with a focus on long-term sustainability and regional alignment.

Participated as a contributing member in the national Economic Modernization Committee, working under the umbrella of the Royal Hashemite Court and the Government of Jordan. Engaged in shaping strategic plans to modernize Jordan’s economy across key sectors, with a focus on innovation, sustainability, private sector growth, and job creation. Collaborated with experts, policymakers, and industry leaders to help outline Jordan’s economic vision for the coming decade.

Serving as an active member of the Food Manufacturing Committee within the Jordan Chamber of Industry. Contributing to the development of industrial policies, supporting the growth and competitiveness of the local food manufacturing sector, and working closely with government and private sector stakeholders to improve standards, export readiness, and regulatory alignment.

Co-founded and currently leading Zaman for General Trading & Storage in Jordan. Oversee the company’s strategic planning, operational management, and business expansion efforts. Responsible for developing partnerships, optimizing storage and logistics operations, and ensuring alignment with the company’s long-term objectives. Lead a multidisciplinary team focused on delivering high-quality service and sustainable growth.

Co-founded and currently serving as CEO of Savona for General Trading in Jordan. Responsible for setting the company’s strategic vision, overseeing daily operations, and driving sustainable growth. Lead business development efforts, manage key client relationships, and coordinate cross-functional teams to ensure operational excellence and market competitiveness.