Dr. A-Ram Jo

* Design and establishment of a segment-driven organizational model * Definition and execution of the segment strategy for the customer segment “Maturing Primes,” grounded in comprehensive market, competitive, and customer insights * Generation of advanced, data-driven customer insights (needs, behaviors, growth potential) to inform strategic decision-making * Development, implementation, and governance of segment-specific initiatives across product development, marketing & communications, sales, and service to drive customer acquisition and retention * Identification, analysis, and optimization of key customer journeys with a focus on business impact * Definition and tracking of KPIs and performance metrics to assess segment performance and support the continuous evolution of the segment strategy * Analysis and development of targeted measures to optimize website performance

* Disciplinary leadership of 23 employees, thereof 7 product owner, in an agile operating model * Responsibility for all new customers sales on the website for the products fibre, DSL, cable, mobile and hardware * Conversion rate optimizations along the online customer journey through the launch of new website functionalities and communication improvements * Implementation and go-to-market of new tariff portfolios and campaigns on vodafone.de * Conceptualization and implementation of the new digital strategy for the Consumer Business Unit * Performance management by the KPIs traffic, conversion rate and volume * Conceptualization and steering of A/B-Tests with Adobe Target/Analytics * Development and transformation of the digital target operating model

* Disciplinary leaderhip of 10 employees * Revenue responsibility in a high double-digit million range * Conceptualization, pricing and go-to-market of mobile contract tariffs for the high value segment * Launch of new mobile portfolios and promotions for the Vodafone flagship tariff "GigaMobil" * Performance management by the KPIs revenue, Average Revenue per Use (ARPU) and volume * Conceptualization and implementation of the high value strategy * Market research analyses with common tools (e.g. focus groups, conjoint analyses)

* Disciplinary leadership of 6 employees * Conceptualization, pricing and go-to-market for all household products (bundle products, partner cards) * Steering of cross functional projects with up to 1 m€ CAPEX budget including communication and stakeholder management up to managing director level * Launch of new promotions in the German market * Steering of cross selling measures for increasing household/existing customers penetration * Performance management by the KPIs volume and ARPU * Conceptualization and implementation of the household segment strategy

* Conceptualization, pricing and go-to-market of roaming products in the Consumer Business Unit * Launch of new roaming products and promotions * Conduction of ex-post analyses for identifying optimization potentials * (Functional) lead of 2 employees

Project excerpt: * Strategy development and implementation at a merger of two public utility companies, sub project lead for the sales strategy * Process optimization in the incident management for a telecommunication company * Customer segment analysis as part of a customer care management system for a wind power company

* Conceptualization and go-to-market of new perfumes * Planning of the ATL and BTL campaigns including steering of the media and advertising agencies * Development of merchandise materials (displays, sales folders, incentives) * Performance management of existing brands (Vanderbilt, Harley Davidson, NAF NAF, Laura Ashley) * Planning and optimization of the product portfolio

Doctoral candidate

Doctoral candidate