
Doug Rende
Chief Executive Officer and President @ SHAPES Unlimited, Inc.
About
Highly effective executive with extensive P&L management experience in the construction products and building materials industries working in privately held and publicly traded organizations. Successfully directed eight acquisitions and structural integrations, go-to-market strategies, and rebranding efforts. Natural leader and creative problem solver skilled at utilizing data analytics for decision making and quickly converting strategy into action plans while energizing cross functional teams. Strategic Growth • Mergers | Acquisitions | Divestment • Acquisition Integration • Business Restructuring • International Business P&L Leadership • Company Transformation • Turnarounds & Profitable Growth • Product & Market Share Growth • People & Team Development Market Development • Brand Development • Market Analysis • Product Management • Digital Transformation
United States
Youngstown
Building Materials
Strategic Planning, P&L Management, Marketing Strategy, Sales Management, Business Strategy, Business Development, Product Development, Operations Management, Market Research, CRM, Marketing Management, Social Media, Forecasting, Supply Chain Management, B2B, Project Management, Sales Operations, Retail, Product Marketing, Manufacturing
Experience

Chief Executive Officer and President
Youngstown-Warren area
SHAPES Unlimited, Inc. is a privately held fabricator / wholesale distributor of aluminum building products serving the Northeast, Southeast and Midwest markets. Since its founding in 1996, SHAPES has provided a variety of aluminum extrusions to the window, door, fencing and railing sectors. With in-house fabrication, powder coating facilities and fence panel and gate assembly, we can deliver ready-to-install products to a customer’s facility or job site. By sourcing our products from suppliers, both domestically and internationally, we can provide our customers with the required quality, JIT service, competitive pricing and value-added supply chain solutions.

Chief Executive Officer
Chagrin Falls, Ohio, United States
NASL is the North American leader in differentiated lamination solutions to the building materials industry. With planned acquisitive and greenfield growth strategies, NASL profile wrapping and specialty manufacturing platforms serve the Window, Door, Architectural Millwork, Cabinet and Furniture industries. NASL is a portfolio company of the Boston based, private equity investment firm Building Industry Partners.

Senior Vice President
Cleveland, OH and North Kingstown, RI
Established Tremco Construction Products Group by integrating six separate business units into one newly positioned brand. Conducted due diligence and acquired two companies then fully integrated the acquisitions with four other business units. Responsible for Strategic Planning, Marketing Communications including digital transformation, Product Management and Technical Services. Led 6 direct reports and a staff of 150. • Established growth strategies and presented to Board securing approvals for new brand and channel strategies. o Drove triple digit revenue gains in newly acquired businesses along with implementing a new pricing strategy growing margins. • Generated multimillion dollars in new revenue within the Big Box channel by developing the first retail channel strategy including market and channel expansion. Introduced new global brand image, guidelines, and positioning. o Rationalized product portfolio and introduced 12 new products for Big Box and Commercial channels. o Used data analytics for product offerings as well as customer segmentation. • Consolidated IT and third-party service providers delivering millions of dollars in efficiencies. o Delivered a 47% increase in specification rates over past 12 months by developing new brand imagery including print and digital marketing strategies. o Drove 512% page view gains; 125% lead generation by synthesizing 6 websites into one digital solution. • Researched and executed Residential market and business strategies and introduced the “One Tremco” fully integrated warranty program across all product and service platforms. • Designed a succession plan including a new leadership team structure among 3 key leaders. Upgraded talent, promoted 12 people, and releveled positions with zero employee departures positioning new Group for growth.

President
Greater Philadelphia Area
Recruited by Bain Capital with full P&L responsibility to lead the transition of Glen-Gery, post-acquisition from CRH and in advance of the late 2016 IPO, as part of the newly formed Ibstock plc. • Led IPO event generating a double digit return. • Delivered a huge EBITDA improvement FY 2016 and further share gains in all core markets. • Assumed Vice President Marketing and Sales accountability delivering 20% gain in aided / unaided brand awareness via new brand positioning, national advertising campaign, and a new logo. • Led successful 24 month restructuring to rationalize manufacturing delivering $11 million in cost savings while expanding new product production (engineered stone) and repurposing distribution facilities.

President, Mitten Building Products
Greater Toronto Area
Held full P&L responsibility and key acquisition integration leader tasked to create long-term strategic plan, integrate company into corporate, and to achieve goal of $8M+ in prescribed savings and synergies. Established standard operating procedures and aligned best practices delivering increased efficiencies and customer service excellence. • Generated $12M revenue increase and 22% EBITDA improvement. • Generated $8M USD cost improvement synergies associated with the acquisition integration. Met integration goals on time and on budget, enabling corporate IPO and $7 per share improvement versus targeted strike price. • Assumed Vice President Marketing and Sales accountability delivering new brand positioning including logo and fully integrated website with Ply Gem parent company. • Reconfigured manufacturing and distribution footprint across 22 sites and renegotiated favorable labor agreements in AB and ON facilities.

Vice President, Business Development and Corporate Marketing
North Carolina, United States
Recruited to restructure sales and marketing teams and create a uniform due diligence and acquisition methodology. • Drove 120% sales gains and 12% direct margin improvement, along with one acquisition and three joint development agreements.

President
Cleveland, Ohio, United States
Hired by private equity to secure a favorable asset transaction. Held complete P&L responsibility and led restructuring of a regional building products manufacturing and distribution company for a turnaround and subsequent divestiture in 2007.

Vice President and General Manager
Recruited to lead the evaluation and investment / divestment strategies for two separate business units, totaling $75M in revenue. Successfully launched five new product categories delivering 15% of total revenue during tenure, with the EverDoor Garage Door enabling the divestiture of the operations to Wayne Dalton.

Vice President & General Manager, Specialty Retail & Contract | VP, Sales, Residential
Raleigh-Durham-Chapel Hill Area
As the market subject matter expert, led the most successful product launch in the North American floor covering industry. Drove sales volumes to $300,000,000+ from a zero base over a five-year period and across multiple channels.

General Manager
Cary, North Carolina, United States and Montreal, QC Canada
General Manager – Corporate National Accounts, Canada | 01/1992 to 08/1995 Commercial Program Manager, Carpet Operations and National Accounts Manager, CNA | 01/1985 to 01/1992 Ex-patriot assignment, Montreal, QC to lead new Retail channel strategy in the Canadian market and drive integration of administrative and distribution functions into corporate headquarters for improved cost efficiencies.
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