Doug Mitchell

Led a passionate team of 55 folks in Paid / Performance Marketing (SEM, SEO, Mid, & Upper funnel) as well as Marketing Product and Engineering teams (buy-side adtech). Helped lead transition from lower funnel last click focus to full funnel marketing backed by return informed investment choices (MMM, incrementality lift / geo holdout testing). Up leveled our engagement with leading platforms (Google, Meta, TikTok, Trade Desk) by focusing on building top decile joint business plans / learning agendas. Launched first automated bidding capabilities. Helped establish a cross-channel esprit de corps in the unit.

I built and grew a 70+ person cross-functional business unit (including sales, product, engineering, analytics, account management & operations) charged with building Advertising products for Wayfair (NYSE: W). Our products enable our suppliers (and non-endemic Ad partners) to "Stand-Out" onsite and "Amplify" their message offsite through co-marketing. I collaborate with the Advertising leadership and Wayfair executive team to set the vision, execute and deliver against aggressive growth targets for this highly profitable business line. I have deep subject matter expertise in Retail Media including Sponsored Products (directed program launch - building from scratch - Nov '18), Display Advertising, Audience Extension & other co-marketing / ad programs built by W and delivered to suppliers, agencies & advertisers. I have direct team leadership and P&L responsibilities and have grown the supplier business from 7 to 9 figures. Wayfair is the leading e-commerce destination for home furnishings, decor, home improvement, housewares, commercial furnishings and more. We generated $15B+ of revenue, have millions of daily site + app visitors, and employ over 16,000 people globally.

OfferLogic was acquired by Rokt in September of 2019

OfferLogic is a marketing technology company that powers personalized offer delivery on major SMB & retail sites like GoDaddy, Staples & Vistaprint. By cross-promoting thousands of offers a day, OfferLogic helps drive customer engagement, product adoption, and revenue. The platform combines offer decisioning, native offer containers, and marketing automation integrations. Non-technical people can easily create, administer, test and manage comprehensive site-wide programs in real-time without on-going support from engineers. Started with Bryan Seastead (two guys, a truck, a dog, and an idea.) Did anything for money, built a prototype, won some customers, raised some money, grew some more, sold some assets, company grew some more, company successfully sold to ROKT! A long, strange, epic, and exciting trip - enquire within.

Responsible for developing Vistaprint's partner product and wholesale businesses with major retailers including Staples, FedEx Office, OfficeMax, Intuit and others. Founding member of unit which developed the platform, value proposition, pricing, partner marketing, training and support programs. Role includes P&L and new business development responsbilities.

Worked on a variety of managment consulting engagements in ecommerce / media, technology, and retail industries. Projects included portfolio analysis for M&A growth opportunities for Fortune 50 technology company; cost savings via streamlining product, offer, and operational processes for small business service provider; creation of scalable procument processes for large publisher. Responsibilities included focus area identification, primary research, financial analysis, executive and manager interviews, hypothesis generation, synthisis, and C-level executive presentations.

First employee of venture backed start-up which raised $36.5M to transform small service businesses through creation of online and wireless scheduling and resource mangement applications. Created product and business develoment teams; hired 18; gathered market requirements, wrote business requirements, developed value proposition, created investor and client pitches sold and contracted with AOL and Jiffy Lube as lead accounts.

Responsible for the product development of WPNI's automotive businesses via joint venture with cars.com. Managed sales force and initial program launch and selling efforts generating over $1M in the program's first 9 months.

Performed strategy and business analysis of investment, M&A opportunities, and business planning for washingtonpost.com. Reported to VP, of Business Development. Efforts resluted in investments of over $30M in a variety of early state start-ups and one large JV.