Douglas de Freitas Andrade

Gerente de vendas | Varejo | Gestão de novos projetos | Food Service

• Designed and executed a commercial restructuring strategy across SP and GO. • Managed retail, wholesale, and food service channels, expanding customer base. • Built high-performing sales teams, hiring independent reps with extensive market networks. • Increased profitability by implementing data-driven pricing and sales pipeline strategies. • Developed tailored products for large food service networks and industrial clients.

• Led restructuring of sales coverage in Greater São Paulo, managing a R$ 3.5M+ monthly portfolio. • Increased gross margin from 14% to 20% through consultative selling strategies. • Reduced payment terms from 30 to 7–14 days by optimizing order frequency and client stock levels. • Expanded sales team from 20 to 40 representatives, increasing market coverage.

• Boosted revenue from R$ 800K to R$ 2M in 7 months by expanding customer reach. • Implemented telesales restructuring, CRM optimization, and leads qualification processes. • Secured contracts with major brands such as Habib's, Starbucks, Pizza Hut, Coco Bambu, Ofner. • Manage retail, wholesale and food service accounts in the metropolitan region of São Paulo, countryside and coastal regions.

• Led Southeast/Midwest branch operations, managing biscuit and pasta sales. • Created targeted marketing campaigns for major retail and wholesale networks. • Strengthening the regional distribution chain and constantly seeking new business opportunities and commercial partnerships. • Developing marketing and merchandising campaigns, starting in the state of São Paulo and presenting them to major retail and wholesale chains in the Southeast region. • Approving proposals, schedules, and budgets with the Board of Directors, as well as problem-solving and preventive actions to correct, and support operational and field teams.

• Managed sales teams, expanded product mix, recovered inactive accounts, and increased lead conversion. • Partnered with trade marketing to develop incentive campaigns and product pairing events.

• Managed food service and retail distributors in SP. • Created incentive campaigns and technical training programs, increasing customer base and margins.