Douglas CALDERON

Leading the commercial strategy and business development of Cargomax Worldwide Logistics at country level, with full responsibility for sales performance, customer relationships, and market positioning. Overseeing key accounts, defining pricing and commercial priorities, and coordinating with operations to ensure service quality, profitability, and sustainable growth. Actively involved in strengthening strategic partnerships, identifying new business opportunities, and supporting the company’s positioning within international freight forwarding and logistics markets.

Led the commercial organization of the subsidiary, with responsibility for defining commercial policy, go-to-market strategy, and market penetration plans for the DryMix brand across retail and construction channels. Oversaw coverage strategy and customer development initiatives, supporting brand positioning and revenue growth within the Panamanian market.

Responsible for territory development through the implementation of commercial tools aimed at market differentiation, including financing programs, product coverage strategies, and the introduction of new products and brands. Supported territory defense initiatives through market share monitoring and competitive analysis, contributing to brand presence and commercial performance within the assigned area.

Managed key accounts and regional sales activities across Central America and the Caribbean, covering multiple product lines including truck and bus tires, passenger vehicle tires, and solutions for mining, industrial, maintenance, and port operations. Led distributor selection and development at regional level, supporting market coverage, portfolio positioning, and the growth and defense of a multi-brand offering across diverse markets.

Managed customer accounts across both retail execution (down-the-trade) and distributor/commercial planning (up-the-trade), with responsibility for volume targets and trade allowance management. Monitored commercial effectiveness and performance indicators, including contribution to EBITDA, supporting profitable growth within the assigned customer base.

Responsible for financial reporting to Bayer AG in Germany and for monitoring accounting processes of the Panamanian subsidiary, ensuring accuracy, compliance, and alignment with corporate standards.