Douglas Bell

I lead BODY BIKE UK, working with operators and facilities that want indoor cycling equipment built for long-term performance, reliability, and sustainable use.My career in sport, fitness, and leisure spans five decades and includes education, retail, equipment distribution, wellness projects, and large-scale design-and-build solutions. Throughout that time, my focus has been on helping organisations make decisions that stand the test of time, technically, commercially, and operationally.At BODY BIKE UK, my role is commercial leadership and partnership development. I work closely with operators who value clarity, quality, and dependable long-term performance over short-term gains.BODY BIKE is engineered for longevity and supported across its full lifecycle. My job is to ensure operators understand what that means commercially and feel confident they have a UK partner who will support them well beyond installation.If you’re reviewing your indoor cycles, planning a new facility, or attending industry events, I’m always happy to have a conversation.Focus areas• Commercial leadership and partnerships• UK market strategy for BODY BIKE• Supporting operators with long-term investment decisionsdoug@body-bike.co.uk