Dorukhan Girgin

To be responsible the marketing team's recruitment/removal and get approval from the director. Leading the Digital Marketing, Marketing Communication and Market Research teams. To contribute to the development of the team connected to him and to make a team meeting as planned. Creating an annual marketing / digital marketing plan and ensure the operation of the plan. Creating an annual department profit / loss statement, ensure its functioning and be responsible for the targets. Planning monthly and annual communication strategies and work with agencies in this direction. Managing and supervising Digital Marketing, Social Media, Public Relations, Media Purchasing and Market Research agencies Ensuring the implementation of the corporate identity. Managing online and offline media and creating strategies. Continuously conduct market research in order to achieve successful marketing strategy and increase brand awareness. Following the marketing trends and making it suitable for the company's business models. Managing the relationships with the marketing teams of the marketplace companies, to increase the efficiency and to get budget support to be used in marketing communication. To evaluate the marketing objectives together with the team and to identify deficiencies and to prepare action plans. Participating in Product & Pricing meetings. Participating in Executive Committee meetings. Establishing annual content plan with media purchasing agency and preparing channel budgets. Digital tools I use effectively: Google Ads / Analytics / Data Studio / Merchant Center / Search Console, Tag Manager, Facebook Ads, Linkedin Ads, Yandex Direct, Yandex Metrica, Hotjar, Emarsys Marketing Suite, Criteo, Segmentify, Insider Achievements: 200% growth in revenue between 2017 and 2020 and 300% growth in traffic however increase the seasonality ratio in the overall sales. Also increase the share of the app channel in sales up to 50%. Reporting to Director, Deputy GM and CEO with a team.

Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs: Stock/Profitability) Plan, execute and measure experiments and conversion tests Launched & managed remarketing campaigns. (Criteo global case study) Launched & managed app engagement campaigns. Develop marketing strategies for emerging countries for all digital marketing channels. Plan and execute search & display campaigns. Managed the digital agency relationships of the organization Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments. Assist in the formulation of strategies to build a lasting digital connection with consumers Develope and execute advanced SEO strategies Keyword analysis based on the user intent Industry and benchmark analysis to understand market and identify to needs Planing the phases of SEO project and execute in dynamic SEO environment Identifying content needs and creating solid content strategy Content optimization - Link juicing On-Page optimization Page speed optimization Landing page optimization Analysis and optimizing backlinks and crafting backlink strategies Measuring and analyzing SEO performances. Web analysis - ability to evaluate the metrics and identify actionable insights from datasets

* Develop and report all online marketing strategies, key performance indicators and advertising. * Monitor, analyze, and check market trends, customer behaviors, and competitor activity. * Build up Search Engine Marketing strategies. * Administrate Google AdWords and display ad strategies, optimize with relevant tools. * Manage all e-mail & SMS marketing. * Research and analyze data for new e-mail and mobile marketing strategies. * Creating automation e-mail system for suitable segments. * Creating of the user segments, identifying, managing the customer life-cycle * Cordinate real-time bidding strategies. * Manage social media. * Build up Facebook and Twitter Ads and optimizing using API. * Desicion and analysis A/B test area on the online side. * Planing TV commercial plan for tracking after that prepare report about result. * Develop and make marketing plans and projects in line with other departments.

Creating new campaign and segments, Create a fresh data base for CRM (Prospect marketing), Improving out of store sales channel (Migroskod, Migroskop, Sanal Market Mobile APP.), Product category planning and product management, Creating and Reporting the sales and calendar of site areas, Completion of product images and renewal of visually changing products, Increasing awareness of mobile channels,

Summer Intern