Dorottya Lengyel

Brand Marketing & Activation Specialist @ Mars

About

Hi, I’m Dorottya — a purpose-driven marketing professional passionate about creating meaningful impact. I currently work at Mars as a Marketing & Activations Specialist, leading campaigns for brands like Twix, Snickers, and M&M’s across 10 Central European markets. My experience, including time in the Petcare division, strengthened both my marketing expertise and my commitment to animal well-being. Alongside my role, I actively volunteer with animal shelters and organise initiatives supporting animal welfare causes. I hold an MSc in Management and Leadership from the Budapest University of Technology and Economics and speak English, Hungarian, and Spanish fluently. Based in Budapest with my dachshund Frida, I’m motivated to use my skills to support purpose-led organisations and create positive change.

Country

City

Hungary

Industry

Marketing & Advertising

Skill

Animal Welfare, Research Projects, Brand Perception, Writing, Social Media Strategy, Media Strategy, Web Conferencing, Trade Shows, Public Relations, Open Mind, Events, Fast-Moving Consumer Goods (FMCG), Marketing Event Planning, Microsoft Teams, Social Media Management, Online Presence, Online Content, Media Management, Brand Partnerships, Social Media Content Creation

Experience

Brand Marketing & Activation Specialist

Mars

2024-10 - Present · 2 yrs

Budapest, Hungary

Embracing new horizons as Portfolio & Activation Executive for Central Europe, driving growth across 10 markets with a focus on chocolate brands.

Marketing Executive in Central European Cluster

Mars

2022-8 - Present · 4 yrs 2 mos

Budapest, Hungary

I played a pivotal role in driving brand success and operational efficiency at Mars. • Led contract negotiations and budget planning to ensure compliance and strategic alignment. • Prepared digital assets for brand and sales activities, enhancing collaboration with creative agencies. • Actively promoted volunteering opportunities focused on animal welfare and conservation within the organization.

Marketing Portfolio Trainee

Mars

2021-9 - 2022-8 · 1 yr

Budapest, Hungary

• Supported the CE pet care portfolio team in enhancing the well-being of pets through marketing initiatives. • Managed local artworks, pack shots, and stickers to ensure brand consistency and appeal. • Assisted in the creation of portfolio catalogues, contributing to effective product presentation. • Provided primary local language support and conducted data analysis to inform marketing strategies.

Social Media and Marketing Intern

Across Spain

2019-1 - 2019-9 · 9 mos

Madrid Area, Spain

• Organized and executed incentive events to enhance client engagement and satisfaction. • Managed B2C and B2B communications, fostering strong relationships with clients. • Developed and led social media campaigns promoting tourism in Spain, boosting brand visibility. • Created engaging online and offline content, including tourism brochures, to attract visitors.

Education

IMC Krems University of Applied Sciences

Tourism and Leisure Management

2017-9 - 2020-7 · 2 yrs 11 mos

Budapest University of Technology and Economics

Management and Leadership

2020-9 - 2022-6 · 1 yr 10 mos

During my university years, I have learned about various topics, including leadership, management, marketing economics and much more. While creating my master thesis, I researched the impact of digital marketing on brand promotion and positioning, which allowed me to gain knowledge on globalisation and digital transformation. Furthermore, during my studies, I have gained numerous experiences as I have conducted my studies in the international course, which allowed me to get to know people from across the globe and become a team player in a distinct environment.