Dorothy Ho

Senior Director of Product Marketing @ Candid

About

As the Senior Director of Marketing at Candid, I lead the marketing efforts across all products and services, with a focus on driving revenue growth and equitable access for the nonprofit sector. I have nearly 20 years of international experience in retention and acquisition marketing, spanning various industries and domains. I am passionate and knowledgeable about digital marketing, especially in the B2B SaaS space, where I have developed and executed go to market strategies for Candid's entire SaaS product portfolio. I am also responsible for Candid's nonprofit profile program growth, and for providing marketing support for enterprise sales. My mission is to enable change makers and social impact leaders to achieve their goals and advance their causes.

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Product Life Cycle, Customer Acquisition, Copywriting, Direct Response Marketing, Brand Management, CRM, Market Research, Strategy, Marketing, Customer Insight, Advertising, Trade Marketing, Management, Market Planning, Negotiation, Marketing Research, Product Marketing, Mobile Devices, Forecasting, Product Development

Experience

Senior Director of Product Marketing

Candid

2023-1 - Present · 3 yrs 9 mos

New York City Metropolitan Area

Director Growth Marketing

Candid

2022-7 - 2023-1 · 7 mos

New York, United States

• Responsible for Candid's marketing across all products and services • Drive revenue growth and equitable access across the sector

Marketing Director - Subscription Products

Candid

2019-6 - 2022-6 · 3 yrs 1 mo

Greater New York City Area

• Developing all aspects of marketing strategy, go to market plan and implementation of Candid’s entire SaaS product portfolio • Develop and execute B2B acquisition and retention subscription focused strategies • Responsible for Candid's nonprofit profile program growth • Drive marketing support for Enterprise sales

Marketing Manager - Subscription Products

Candid

2017-7 - 2019-6 · 2 yrs

Greater New York City Area

• Manage full digital marketing for SaaS products • Built and deployed full email lifecycle for complete suite of subscription products, significantly reduced churn • Launched Google Ads and social media campaigns to drive acquisition • Driving product developments for the social sector

Lifecycle Marketing Lead

Hinge

2016-9 - 2016-12 · 4 mos

Greater New York City Area

• Build and deploy all marketing communications - email/push notification and in-app campaigns • Lifecycle trigger communications

CRM & Omni-Channel Marketing Manager

Bed Bath & Beyond

2015-1 - 2016-9 · 1 yr 9 mos

Greater New York City Area

• Developing and implementing CRM and Omni-channel strategies across concepts • Audience owner of customer life stages and product verticals • Drive relevant segmentation and establish test and learn programs • Develop trade-up and cross-sell programs

CRM Manager - Retention and Loyalty

Virgin Media

2011-8 - 2014-5 · 2 yrs 10 mos

London, United Kingdom

• Reduce churn and drive customer advocacy across Mobile and Cable base • Drive Incremental revenue through ARPU growth • Execute highly targeted insight driven campaigns in subscription based organisation to drive NPS improvements, awareness and education. • E2E campaign execution across multiple online and offline channels through A/B and multivariate testing

Marketing Manager

Lebara

2009-9 - 2011-7 · 1 yr 11 mos

London, UK

• Drive acquisitions and retention consumer campaigns. • Develop ATL and BTL Communication for new launches and on-going brand and equity support in mainstream and ethnic media.

Brand Executive

BAT

2005-4 - 2008-12 · 3 yrs 9 mos

Sydney, Australia

• Develop BTL communication for new launches and on-going brand and equity support • Complete project management of brand activities across functions and manufacturing hubs