Dorothy Yi

-Contact & Schedule professionals from leading beauty brands to speak in front of our members. -Coordinate professional development events (panels, workshops, social activities). -Collaborated with brand "Dr.G" to host a college tour pop up with 960+ students in attendance.

-Conduct market research on the brands that would attract MLB & LA Angels fans to support our charity event for the Joe DiMaggio Children’s Hospital Foundation, endorsed by Zach Neto. -Communicate with companies to become sponsors by presenting our pitch deck and manage the logistics of current sponsors, with a focus on industries like hydration drinks and local breweries.

-Produce engaging short-form videos highlighting college life, UCSB campus, and the overall environment of the school to promote the IGOTIN! app to prospective students. -Conduct market research trends on a weekly basis to identify trends, develop marketing strategies, and deliver short presentations aimed at attracting incoming college students to download and use the app.

-Led end-to-end planning and execution for a branded beauty pop-up event in partnership with Essenherb and IGOTIN! -Served as on-site lead the entire duration of the event, managed the distribution of 500-900+ skincare units to our students, increased KPIs like brand awareness, followers, app downloads, and student-generated content for 3 social media accounts.

- Helped develop the San Leandro High chapter of Oakland Student Service; recruited various students in my community to become members; promoted org through word of mouth & social media. -Volunteered and led events to serve the local low-income community in Oakland, CA. -Assisted 2022 mayoral candidate Loren Taylor in packaging and distributing over 1000+ meals to families on Thanksgiving.

-Collaborated with a student marketing team to boost RennerVation Foundation's online presence while utilizing Google Ads' SEO -Analyzed their original marketing strategies; communicated with the founder to understand their goals; created 2 Google Ad campaigns to increase website traffic

-Engaged with local business owners to create social media marketing strategies that matched their individual core values. -Filmed, produced, & edited TikTok videos to showcase their products, business, & overall environment. -Created a scavenger hunt with the app "GooseChase" as a creative way to get customers to explore new shops with an incentive of coupons at each stop. -Learned how to use sites like Meta Business Suite, Capcut, & Goose Chase.

-Collaborated with a global team to develop a social media campaign for a non-profit organization -Targeted teens in the U.S., along with teens in Hong Kong to educate them on the dangers of microplastics -Conducted market research to find statistics about our issue and our target audience's interests -Used our research to create creative solutions. (Children workshops, trending TikTok ideas, Celebrity endorsements, Eco themed mascots, Eco-Friendly Merch, & Instagram Infographics) -Delivered a competitive pitch presentation to executives, with the goal of having our team’s idea selected for implementation in their campaigns -Had our ideas used for their "2023 Enough Plastics" Campaign

UCSB Promise Scholar

Concurrent Enrollment in College courses during highschool Coursework: Career and Education Planning, Intro to Entrepreneurship, Intro to Marketing, Small Business Management