Dora - Hai Yen Nguyen

With all experiences in Trade Marketing and Business Development to drive business hit the Target and KPIs. Strong in Leadership and Ownership to work with all departments and team to operate and deploy activities and manage effective budget. Strong in change and goal management to adapt and react quickly with BOD’s directions. Drive the categories by growth 10% vs. last year.

Lead Trade Marketing team to planning, deploying, checking and evaluating all programs, activities, policies to develop Customer, increase and achieve Sales Target. - Trade marketing strategy & execution - Sales volume growth & product visibility - Pricing & trade investment strategy - New product development & launch execution - Trade programs & incentives - Team leadership & cross-functional collaboration Key Performance Indicators (KPIs): - Sales growth & Market share – Increase revenue and penetration in key channels. - Trade promotion ROI – Optimize return on investment for in-store activations. - Retail execution excellence – Ensure compliance with merchandising guidelines and visibility KPIs. - Customer & distributor satisfaction – Strengthen relationships with key trade partners. - New product performance – Track launch success via volume, distribution, and market share.

In charge of all departments support Sales: Trade Marketing, Sales operation, Sales planning, Sales Capability, DMS, Audit; connect to other departments to run business and build Annual Objective Plan (AOP). Lead Sales planning, Cs team to forecast primary sales & secondary sales to control stock at company and distributor warehouse; order planning; build strategies, processes, policies to meet the revenue growth deliverables. Lead Sales operation team to deploy, track, settle and summarize activities from company to distributor & Sales team; build report forms; analyze sales data to track, push the progress of sales daily. Lead Sales Capability team to build monthly/ yearly sales policies; training courses for Sales team; check to ensure compliance of the system; restructure distribution system of all channels; RTM Develop DMS more perfectly to support BOD and sales team, control sales compliance real time.

Be strategy in strategies and implementation to increase sales volume and product visibility. Make annual budget and target for product category. Directionally responsible in developing trade pricing strategy (with appropriate trade competitive response plans) in alignment with Category and Marketing Plans. Monitor competitive price actions plan and recommend changes as appropriate. Work with Marketing team on new product developments with regards to product launch, exit, pack counts, top line forecasts (market share, volume) and baseline / incremental forecasts due to in-store promotions. Evaluate the needs of the field and translating that into specific Trade marketing programs. Ensure alignment across the Sales and Marketing organizations on field sales needs. Build all programs such as Sales incentive, Distributor incentive to motivation. Manage and organize Trade Marketing team to run business and promote them by training and coaching.

In charge in departments support Sales: Sales Planning; Sales Admin, Customer service and Distributor management system (DMS) - Sale planning: responsible for developing sales forecasts, setting targets, and ensuring alignment between sales, marketing, and finance teams to drive revenue growth - Sales administrator: supports the sales team by handling administrative tasks, ensuring smooth order processing, and maintaining accurate sales records - Customer service: ensures customer satisfaction by addressing inquiries, resolving complaints, and providing support before, during, and after a purchase. - Distributor management system (DMS): manage and streamline the distribution network by tracking sales, inventory, orders, and payments in real time.

Planning and developing Trade Consumer Activities in Nationwide. Managing and supervising group leaders to achieve targets. Managing and training Trade Consumer, support Sales Team to create demand in the market. Planning, developing and reviewing Promotion Program, Display Program and other Activities. Developing and implementing the brand campaign through the organization of the event. Working with Brand Marketing, Sales Team to develop the Program to support Pull-out and get new users. Training, coaching and managing PGs, Commando Nationwide. Follow up and check to make sure 3A’s/ Abbott’s policies and programs to be applied properly

Managing the distributor. Working close with Sales team in assigned area. Responsible for coverage, distribution and merchandising to achieve sales objectives and volume objectives. Setting up plan, strategy to achieve business Objects, manage trade promotion s budgets, programs to support sales. Plan monthly/quarterly/yearly number of outlets coverage, distribution, merchandising, distributor’s investment, primary sales, secondary sales. Deploys monthly/quarterly Supply & Demand Planning number, sales fundamentals, programs and Nestle/Sales policies. Training, coaching and managing distributor salesmen, lead monthly team meeting.