Donny Joe

Founded and lead a B2B procurement platform enabling international buyers to source directly from verified vendors across India, Africa, and Southeast Asia. Designed and implemented a quote-based sourcing system that reduces average procurement lead times by 30–40%, improves vendor transparency, and simplifies RFQ workflows. Scaled supplier base across multiple categories including industrial chemicals, pharma, textiles, and consumer goods; integrated third-party services for logistics, inspections, and escrow handling. Built and launched a B2B SaaS tool for real-time quote comparison, vendor matching, and buyer-side purchase coordination. Key Achievements: • Onboarded 200+ verified vendors in 9 months • Supported $2.1M+ worth of RFQs through the platform in beta phase • Reduced manual buyer-vendor coordination by 50% using in-platform messaging and offer match engine

Led cross-border procurement operations and digital sourcing initiatives for clients across India, Africa, and Southeast Asia. Directed RFQ workflows, vendor qualification, and sourcing partnerships in industrial materials, apparel, and specialty chemicals, supporting clients in 20+ countries. Developed and managed a B2B export marketplace, integrating verified vendor discovery, quotation management, and multilingual buyer support. Collaborated with tech and product teams to implement digital procurement tools, reducing sourcing cycle time by up to 35%. Key Achievements: • Expanded global vendor database by 300% in 18 months • Onboarded 120+ SME suppliers from Tier 2/3 markets • Designed workflow for multi-language RFQs used by 1,000+ buyers

Managed a regional sales team of 18+ representatives, overseeing retail expansion and distributor development across all 14 districts of Kerala. Responsible for revenue generation, territory planning, and channel development for multiple apparel categories targeting Tier 1, 2, and rural markets. Successfully onboarded 80+ new retailers and 15 key distributors in under 18 months, contributing to a 60% YoY growth in regional sales. Designed local market campaigns and trade promotion strategies that improved average monthly sell-out by 35%. Key Highlights: • Achieved ₹1.8 Cr in monthly sales at peak performance • Expanded brand visibility to 120+ retail points in South & Central Kerala • Trained and mentored 10 junior executives into area-level leads

Founded and led a consumer-focused digital platform that allowed users to share reviews, compare products, and engage in discussions across categories such as electronics, apparel, wellness, and home goods. Built a web-based community that attracted over 150,000 monthly users at its peak, driven by organic SEO, social referrals, and product comparison tools. Designed and managed the platform architecture, review system, and moderation workflows, while partnering with affiliate marketplaces to monetize traffic through verified product links. Introduced a verified buyer badge system to improve trust in product reviews and reduce content fraud by over 60%. Key Highlights: • Generated over ₹20L+ in affiliate revenue through curated product listings • Onboarded 400+ product brands and partnered with 15 e-commerce marketplaces • Grew newsletter base to 25,000+ subscribers via content-led engagement • Launched multilingual review sections to cater to Tier 2/3 regional audiences

Promoted from Sales Manager to General Manager within one year, overseeing full operations for one of Kerala’s largest regional apparel retailers. Led a cross-functional team of 250+ staff across procurement, sales, inventory, visual merchandising, and in-store marketing. Responsible for end-to-end category planning for men’s, women’s, and children’s apparel. Implemented a new category-wise sales strategy that improved revenue by over 75% in 3 years, and introduced vendor benchmarking that reduced procurement costs by 18% annually. Rolled out an in-store promotional calendar, optimized stock rotation, and launched a loyalty program that increased repeat footfall by 40%. Key Achievements: • Reduced revenue leakage by streamlining procurement controls and supplier audits (↓ 22%) • Negotiated with 60+ wholesale vendors to secure higher-margin merchandise • Managed monthly revenue of ₹3.5–4 Cr during seasonal peaks • Oversaw inventory management across 50,000+ SKUs and 4 retail floors