Donnie L

- Be known as an organization that consistently outperforms the market by creating an environment where people want to bring their best every day - Develop a multi-year business plan that is aligned to the organization’s vision and strategy that leverages competitive advantages and technology market trends. - Grow top-line revenue and profitability. - Build customer relationships that result as their preferred supplier. - Recruit, retain and continually develop a diverse team of consistently top performing managers. - Establish lasting standard work to proactively initiate and coach problem solving in the business. - Demonstrate executive maturity in good times and uncertainty.

In charge of national sales operation function including: Sales BI system, Drive OTC related process optimization including Customer master, RTM strategy and operation, SFA system and perfect store project ; sales incentive system ; SA team management system Design and deploy China business model, strategy and execution plan - Define the RTM strategy and strengthen geo expansion/channel managment - From RTM strategy according to 5Y SP - Roll out base on roadmap DT management - Contract management, ensure all the cooperated DT signed the formal contract - Design and deploy suitable rebate policy - DT layout,optimization and integration - DT engagement including TOP DT annual meeting, JBP/JBR with strategic DT OTC policy and process optimization - Set up /review /Optimize the OTC policy/process - Make sure smooth daily OTC operation - Oversee Sales Support team to provide excellent solutions - Cover effective pricing management, sales order & reconciliation automation and invoicing systems Sales Transformation - Optimize retail sales organization via enhancing Trade Marketing & KA capability and building SFE team - Improve organization operation effiency through high quality cross-department communication Sales Operation management system - SA management system optimization - Sales incentive system optimization - Other sales management policy continuous optimization Built up Business Intelligence (BI) Platform - Master Data Management (MDM) system - Distributor Management System (DMS) - Sales Force Automation (SFA) system - Holistic reporting systems & automation Perfect store and SFE - Present meaningful data stories to business and influence decisions - Freezer management Sales capability and training - Renovate sales training team with the roll out of training requirements - Undertake the global training projects and implement in China Lead demand forecast to achieve significant forecast accuracy improvement

» Independently own new business opportunities exploration, and closely work with team leader and top management on key strategic development on new business to meet annual business target; » Maintain and develop relationship with current clients with a plan to cross sell and introduce new services; » In-depth client engagement by insightful and actionable business advice ; » Ensure maximum client satisfaction through high level of client service standards in line with client expectations; » Achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as assigned by continuous monitoring of actual vs budgeted performance, budget restrictions and proper pricing; » Based on Nielsen’s iconic Retail Tracking service, collaborate with cross practice teams to provide total solution to client business issues by developing strategic initiatives for each client; » Oversee the management and conduct of assigned research projects including preparation, approval and delivery of proposals, reports and presentations;

» New distributor opening » The layout & integration of the distributor » The financial management » The business analysis » Develop professional tools for DT management. » Collect the distributor’s data » Develop the DT monthly review format » Build some analysis models and prepare for the Himalayan project » Establish and promote the sales development model, which is suitable for the characteristics of the business, sales management system and the corresponding management tools. » Organize and perform the various sales project to promote the development of business. » Construct and promote the healthy & sustainable development model to meet sales development strategy in south region. » Develop distribution channels, normalize the management, track the implementation of business.

» Generalize the coaching culture » Set up the training plan » Develop the training courses » Select internal trainer » Set up and promote new style of sales model to adapt to sales system and sales tools, and organize the corresponding system training. » Be responsible for the distributor training system, and tracking the record.

» The finance management. » Sell in & Sell out & Inventory analysis » Take Inventory regularly » Collect the distributor’s data » SFA project follow up. » The analysis on the staff 's efficiency » The data updating of Golden Dragon » Design verification plan and analyze the results » Analyze the business development opportunities comprehensively and help RSD establish proactive sales development strategy. » Establish professional sales data system, provide sales data analysis with high quality, maintain effective implementation of sales strategy. » Look for opportunities, improve the insufficient, push business development. » Evaluate the performance of distributors.

» Distributor management; » The finance management. » The business analysis. » Sell in & Sell out & Inventory analysis. » Push the Gold Dragon project. » Carry out various sales development projects, and promote business growth. » Build distributor system, improve the operation and management. » Formulate the incentive policy for distributor, provide professional service and business support for distributors.

» Manage Zhongshan city, the total business is close to 100 million. » Coordinate the allocation of resources within the region » Coordinate promotion frequency and promotion type. » Manage distributor, regular visit and business review » Supervise distributor inventory and category management » Execution on promotion policy, brand development and sales strategy. » Set up JBR&JBP system, visit top management of customer regularly. » Set up and improve team structure according to sales performance. » Organize team building to upgrade the morale. » Carry out brand and new product promotion strategy.

» In charge of the modern trade business of Foshan. » In charge of DKA, LKA, BC, Cross-Regional account and Merchandiser team.

» In charge of all the direct key accounts—Wal-Mart, RT-Mart, Carrefour, Tesco, Metro etc. » In charge of all cross-region accounts--Park & Shop, Vanguard, Jusco, Rainbow, Renrenle, A-Best, Watson, OK, 7-11.

» Traditional Trade Channel: Play a role of TT sales representative, Theory training + Actual operation + Review & Summary. » Traditional Trade Channel: Play a role of WS sales representative, Theory training + Actual operation + Review & Summary. » Modern Trade Channel: Play a role of tally clerk, Theory training + Actual operation + Review & Summary. » Modern Trade Channel: Play a role of MT sales representative, Theory training + Actual operation + Review & Summary. » Modern Trade Channel: Play a role of KA negotiator, Theory training + Actual operation + Review & Summary. » Whole Trade Channel: Play a role of distributor supervisor, Theory training + Actual operation + Review & Summary.

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