donna bailey

About

Innovator|Strategic Professional | Passionate about Customers, Data & Performance who Delivers Financial Results

Country

united states

City

mill valley

Industry

marketing and advertising

Skill

credit cards, customer experience management, e commerce, loyalty programs, marketing, product marketing, crm, strategy, online marketing, customer insight, marketing strategy, online advertising, product management, loyalty marketing, segmentation, marketing management, product development, business strategy, strategic partnerships, brand management, leadership, analytics, social networking, payment services, management, program management, competitive analysis, mobile product marketing, customer retention, integrated marketing, customer experience, multi channel marketing, mobile marketing, email marketing, b2b marketing, mobile devices, b2b, database marketing, advertising, product launch, customer acquisition, strategic planning, digital marketing, agile project management, cross functional team leadership, b2c marketing, customer lifecycle management, quantitative analytics, agile methodologies

Experience

vice president credit card product management and digital strategy

wells fargo

2017-12 - 2019-1 · 1 yr 2 mos

* Managing Upgrade Strategy and Risk partnership Credit Card Product Portfolio - $30 MM business * Creating Digital Roadmap to launch new capabilities to improve Customer Experience, Retention and Acquisition for Credit Card customers * Strategic Recommendations for applying Machine Learning and Robotics Process Automation to improve the business. * Managing Channel strategy and testing segments for upgrades on boarding, and retention

director, loyalty product and offers

visa

2010-10 - 2012-1 · 1 yr 4 mos

Initiated and managed Loyalty Programs within Latin American and Asia Pacific Regions with cumulative revenue of (3 yr.) annual revenues of $15 MM

senior manager global product marketing and programs

symantec

2006-1 - 2009-1 · 3 yrs 1 mo

Launched SaaS product Norton Live Built the first consumer loyalty program within the security software industry that drove annual incremental $5 MM in bookings and higher CLV for premium customer segments. Improve NetPromoter score by 3%

senior manager membership rewards marketing

american express

2001-1 - 2006-1 · 5 yrs 1 mo

Created Membership Rewards Online Specials which increased program revenue by 35%.Program continues to deliver revenue 10+ years later and is running today as part of the core program.

director loyalty and advertising solutions

visa

2010-5 - 2014-5 · 4 yrs 1 mo

Director Advertising and Offers Products Launched new products (first Merchant Offer program) through the mobile and web channels with cumulative (5 yr.) annual revenues of $20MM.