
donna redick
freelance consultant
About
Accomplished, resourceful, and results-driven leader with 20 years of sales and marketing success. Adept at analyzing markets and trends. Skilled at formulating sales/marketing strategies, assembling productive sales teams, and devising methods to improve performance, productivity, and profitability. Exceptional analytical, negotiation, communication, presentation, research, interpersonal, and leadership skills. Proficient in Microsoft Office (Word, Excel, Access, PowerPoint, Outlook), Salesforce, and CRM Management. Skills, abilities, and areas of expertise include: Operations Leadership * Territory Management * Business/Revenue Growth * Sales & Marketing Strategies * Staff Training/Supervision * Team Building/Leadership * Campaign Development * Presentations & Proposals * Reporting & Metrics * Strategic Planning * Data/Trend Analysis * Research & Analysis
united states
pegram
marketing and advertising
business development, b2b, marketing, sales, management, sales management, new business development, advertising, leadership, key account management, social media, social networking, lead generation, account management
Experience

area sales director
south florida media group
Hired, assembled, and trained a productive sales team from inception. Ensured high levels of performance and profitability by developing the team through motivation, coaching, and product knowledge development for direct mail marketing solutions. Forecasted monthly and quarterly sales strategies. Notable Achievements: Secured the largest account in the company’s history in addition to consistently meeting and exceeding all sales team objectives. Promoted to Area Sales Manager and Senior Account Manager as a result of exemplary performance.

matchmaker
nashville matchmaking services
Functioned as a Matchmaker for marriage-minded single professionals. Conceptualized and implemented strategies to achieve goals to include the cultivation and nurturing of relationships with external constituencies. Developed and ensured compliance with procedures. Assessed client needs and provided recommendations to improve services. Notable Achievements: Achieved a reputable referral base due to exemplary service, loyalty, and trust.

marketing consultant
thomas publishing
Implemented marketing strategies, in compliance with strict budget constraints, to facilitate new business development and customer retention pertaining to marketing campaigns. Provided advice and consulted with clients regarding improved marketing strategies. Maintained knowledge of current marketing trends and strategies necessary for industrial marketing advertising SEO/E-Commerce website consulting campaigns. Notable Achievements: Recognized for building the “Largest Account Base” in 2004 and for achieving the “Most New Business Sold in the Southeast” in 2003. Served on a nationally-recognized team for record-breaking “Electronic Sales” in 2000 and achieved the “New Business” sales record in 1997. Recognized as Marketing Consultant of the Month on 10+ occasions.

chief executive officer and owner
code a graphics
Founded and directed the operations of this bar code film business, including responsibility for all facets of daily business administration, sales, marketing, finance, and more. Notable Achievements: Code A Graphics was the first and only Mac software in the U.S. which produced bar code films.

freelance consultant
independent contractor
Freelance consultant in sales team development of negotiating skills and sale cycle performance. Notable Achievements: Successfully reduced the client’s sales cycles, leading to an increase in sales.

director of regional sales
screenvision
Directs all facets of regional sales operations to facilitate the attainment of sales goals, including the creation of unique solutions for cinema advertising and the development of sales and territory strategies. Establishes, reviews, and analyzes KPIs from CRM reporting. Interviews, hires, and trains team members. Assists in negotiating marketing campaigns and preparing action plans to identify targets. Leads and manages a team remotely with 50% monthly travel to market locations. Notable Achievements: Led the team to national recognition for achieving the most bookings and revenue, including continual increases sales on a monthly basis (increasing from 17% of YTD goal). Attained 85% employee retention by increasing team morale and cohesiveness while promoting team loyalty and trust. Created and developed visual dashboards for performance metrics. Regularly achieves bookings and revenue objectives for marketing strategies.
Education
aquinas college
aquinas college - grand rapids
lipscomb university
leadership
donna redick's Contact Information
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