Donna Hui, CMP

As SVP of CEX, I help organizations grow the right talent, fulfill their brand promises, optimise financial outcomes, and with a proven ROCXI (Return on Customer Experience Investment). I work with a vast global network of expert teams that have a rigorous understanding of CX and EX that’s backed by decades of cultural knowledge and industry experience

Prompta.AI is an enterprise AI platform that helps organizations navigate complex transformations—ranging from M&A and digital transformation to AI integration and cultural change. As VP of Growth & Transformation (contract), I lead strategic growth initiatives across business development, sales, partner enablement, and thought leadership. My mandate includes building the pipeline, refining our GTM strategy, and elevating Prompta’s market presence across healthcare, public sector, and financial services. I also support client delivery in organizational change management as project needs arise.

Auxita is a Canadian healthtech SaaS & AI company that empowers healthcare providers to reduce administrative burdens and focus more on patient care through smart digital workflows. As VP of Growth, I led the company’s revenue-generating functions — overseeing Sales, Marketing, Customer Success, and Partnerships. My mandate was to scale the business, increase digital adoption, and build a repeatable go-to-market engine. Key achievements: - Doubled the customer base through integrated GTM strategies across sales and marketing channels. - Converted 80% of existing users from manual to digital workflows, significantly improving platform adoption and customer success outcomes. - Defined and delivered the SaaS value proposition, ensuring resonance with providers, clinics, and enterprise clients. - Built and mentored high-performing teams across four core functions, fostering alignment and shared KPIs around growth and customer experience. - Launched strategic partnerships to extend platform reach, co-create offerings, and drive new revenue streams. By embedding customer feedback loops and aligning teams around value delivery, I helped transform Auxita from a tool-driven platform into a trusted partner in digital health enablement.

MHS is a global publisher and platform provider of scientifically validated assessments supporting critical decisions in healthcare, education, corporate development, and public safety. Delivered through secure digital platforms, the MHS portfolio includes the Conners suite (ADHD), EQ-i 2.0 (emotional intelligence), and Level of Service assessments. As Head of Marketing, I led a transformation of the marketing function to support a platform-first growth model. My focus was on scaling digital marketing capabilities, driving product adoption, and aligning GTM strategy across verticals. Key achievements: - Rebuilt and upskilled the marketing team, introducing capabilities in digital demand generation, product marketing, platform positioning, and marketing ops. - Implemented GTM plans across four industries (mental health, education, corporate development, public safety), contributing to a 40% increase in customer acquisition and engagement. - Modernized the marketing stack, integrating CRM and marketing automation to support nurture tracks, onboarding flows, and cross-sell campaigns. - Developed product launch frameworks tailored to MHS’s SaaS platforms, improving time-to-market and platform adoption across target segments. - Positioned MHS as a digital-first solution provider, elevating the narrative beyond assessments to emphasize platform value, data insights, and decision-support capabilities. This role reinforced my belief in marketing as a strategic growth lever — especially when aligned with technology innovation, platform adoption, and customer-centric transformation.

Environics Research is a leading Canadian insights firm known for its data-driven approach to market research, including advanced psychographic segmentation and customer behavior analysis across sectors such as healthcare, financial services, and retail. As Director of Client Services, I led major accounts in pharma, retail health, and healthcare tech — helping clients drive growth through deep customer understanding and market intelligence. I also played a pivotal role in enabling client transformation efforts through customer journey mapping, segmentation strategy, and market activation. Key achievements: - Tripled revenue from key accounts by identifying growth opportunities, expanding services, and building long-term strategic partnerships. - Led customer journey mapping and segmentation strategies that informed marketing, product development, and CX programs for leading pharma and retail pharmacy brands. - Directed qualitative and quantitative research programs focused on healthcare professionals, patients, and consumers — translating insights into actionable business strategies. - Partnered with healthcare tech and pharma clients to guide platform enablement and support GTM planning using audience-centric research. - Built trusted advisor relationships across executive and operational client teams, often embedding directly into steering committees and planning sessions. This role deepened my expertise in applying data, research, and insight to drive change — equipping organizations to better understand, serve, and retain their customers in complex, evolving markets.

Ariad Communications is a strategy-led marketing agency specializing in CRM, content, and digital innovation for some of North America's top pharmaceutical, medical device, and healthcare technology brands. As Head of the Healthcare Division, I led agency-wide efforts across account strategy, digital transformation, CRM, and brand engagement for major clients in pharma, OTC, and healthcare tech. I also oversaw and developed the entire account management team to ensure consistent delivery and strategic alignment. Key achievements: - Doubled the growth of healthcare accounts across North America by evolving go-to-market strategies, enhancing omnichannel execution, and deepening client partnerships. - Led CRM strategy and implementation for Fortune 500 healthcare companies — enabling personalized engagement, segmentation, and automation at scale. - Developed and launched GTM frameworks for new product launches and portfolio repositioning initiatives across regulated and consumer healthcare categories. - Drove digital transformation by guiding clients through the adoption of new platforms, marketing technologies, and measurement strategies. - Mentored and scaled the account management team, embedding strategic planning capabilities and cross-functional collaboration with creative, data, and technology teams. This role cemented my belief in agency partnership as a catalyst for change — helping clients not only market products but transform how they connect with patients, providers, and stakeholders in a rapidly evolving healthcare landscape.

inVentiv Health (formerly Jeffrey Simbrow Assoc and now part of Syneos Health) was a full-service agency focused on marketing, sales enablement, and strategic planning for global pharma and medical device companies. As Account Director, I worked as a strategic partner to brand teams across the product lifecycle — from launch to loss of exclusivity (LOE) — delivering insight-driven campaigns and commercial strategy. Key contributions: - Led business planning and brand strategy across high-value big pharma portfolios, partnering closely with sales, medical, and marketing leads to align objectives and maximize market impact. - Delivered end-to-end product lifecycle support, including launch planning, growth-stage messaging, market access enablement, and sunset strategies. - Drove go-to-market execution for both innovative therapies and medical devices, coordinating creative, digital, and sales support teams for seamless rollouts. - Embedded within client steering committees, acting as a trusted advisor and change partner in planning, MLR approval processes, and stakeholder engagement. - Managed cross-functional agency teams, ensuring regulatory alignment, customer insight integration, and omnichannel consistency across campaigns. This role reinforced my ability to guide clients through complex market dynamics and internal transformation — aligning strategy, marketing, and execution to create real business outcomes.

https://online.stanford.edu/programs/artificial-intelligence-healthcare