Dongmei M.

Leading all marketing activities and strategies for Tencent Cloud across the APAC region, including Japan, Korea, Singapore, and Malaysia. I drive B2B marketing initiatives, collaborating closely with stakeholders to develop and execute comprehensive marketing plans that deliver measurable results. My focus spans digital, performance marketing, lead generation, and large-scale events, ensuring alignment with business goals and maximizing growth opportunities across the region.

・Responsible for overseeing the overall educational marketing mix for our Japan-based partners, including maintaining a centralized marketing calendar, contributing to WW reporting, and supporting to develop JP-specific processes. -Draft channel marketing strategy for Japan-based partners. -Execute webinars and content management system uploads; partner with global stakeholders on email marketing. -Develop new processes and formats to address business needs and increase output. -Report on business performance and program status to leadership. -Contribute to improving the customer experience by identifying new campaign formats and processes that drive impact and reduce friction for stakeholders. -Work on high-impact, in-demand marketing campaigns. Engage with subject matter experts within Amazon.

・As a marketing manager in both a local marketing team & a COE team at Bytedance. ・Responsible for Japan-user growth marketing & APAC product marketing strategies & campaigns, content marketing, paid media, and influencers and partnerships. ・Drive TikTok’s brand expansion in the Japanese market by: building strong working relationships with external partners and agencies to develop best in class creative content and executions on time and within budget. ・Drive go-to-market approaches by planning, executing, and scaling marketing campaigns/events for products. ・Analyze and communicate results to rapidly scale successful projects and learnings.

Initially began as Japan business development manager. my role was as an initial marketer developing, driving, and managing our marketing strategy for growing TikTok users rapidly in Japan. In the company’s beginning stage, we were facing a massively fast-moving environment.

As an account manager assisting clients with meeting their user acquisition & user engagement needs and presenting LINE official ad menus & technical information to them.

As an account sales role, providing B2B platform business development to clients in financial institutions.In this role I led a project which partnered with a fintech start-up in LA called i2c, which received the company’s President's Award for New Business Model.