donghai liu

In the ad agency creative department, half of the people is art based, the other half is copy based, But I feel myself is idea based. 15-year career in advertising, from designer to assistant art director, copywriter, senior copywriter, assistant creative director, creative director, I always think that idea is the soul of advertising, is the most important. Art and copy just to better and more perfect present idea. I had worked at Ogilvy & Mather Beijing, JWT Shanghai, Bates Beijing, Leo Burnett Beijing, Ogilvy Shanghai, Grey Beijing, Y & R Beijing，in 2014 returned Ogilvy Beijing. Adhere to present to the client the best idea, always seeking better ideas to help clients improve their brand awareness. I has served clients: IBM, Siemens mobile phones, Nokia, Sony Ericsson, Li Ning, GlaxoSmithKline, Kimberly-Clark, CMB credit card, ABB, China Mobile, Dell, Amazon, Penguin Book… Works won the Cannes Advertising Festival, Spikes Asia, ADFEST , New York Festival, one show and D & AD awards.