Donggyu Kim

Designed the initial business and strategic framework for the content IP franchise business - Developed IP franchise business models—defining core revenue streams and expansion pathways—to shape IPS’s investment focus and overall business strategy - Built 5-year financial models and valuations for key IPs, and led preparation of investment materials to support investment discussions and participation

Founded a startup to develop original IP and experiment with diverse content monetization models - Planned and produced original IP content such as Teddy Chacha & Curious Kiwoo (a YouTube reality series featuring actor Ki-woo Lee and his dog) and Kojubu (an omakase survival show with sushi chef Koji), monetized through content-driven commerce and branded sponsorships (PPL) - Signed content licensing deal with Chinese platform Bilibili and built commerce-linked revenue models with platforms like Huahuo, laying the groundwork for global expansion - Explored various revenue streams beyond content production, including running an academy program for aspiring commerce influencers, aiming to design a sustainable business model

Assistant Director for 'The Zone: Survival Mission Season 3' @ Disney+ Gained end-to-end production experience—from content planning to distribution—while deepening understanding of the entertainment industry structure - Served as Assistant Director for Disney+’s large-scale variety show The Zone: Survival Mission Season 3, handling script development, on-site production, video editing, and feedback sessions - Led business communications with global OTT platforms including Disney+, and coordinated closely with external production teams and partner companies

Squad Leader, Headquarters Company, Support Battalion, 2nd Combat Aviation Brigade, KATUSA (Korean Augmentation to the U.S. Army)

Developed mid-to-long-term strategy for live streaming content at a leading Korean IT company - Identified trending content and key benchmarking insights from top domestic and global live streaming platforms - Analyzed market size, growth drivers, and competitive landscape through interviews with domestic and international industry experts

Planned advertising content for CJ Logistics’ new smart logistics center and AI drone delivery system - Developed marketing messages and campaign plans for each channel based on analysis of past advertising content and performance of competitors - Selected and participated as Brand Marketing Manager at the 2020 Korea MAT (Materials Handling & Logistics Exhibition)

Graduated with First class honours

International Baccalaureate (IB) Diploma