donald scholz

* Responsible for Key Account Sales- (Grotto Pizza, Beebe Hospital, Dover Downs, Etc.) * Maintain and grow the largest sales base within the region for both print and digital advertising sales. * Provide training within the region for digital products, Sales Force, and quarterly plan development. * Develop Power Point presentation that include long and short term marketing strategies for print and digital business offerings, demonstrating an understanding of these products and be able to articulate products and their value propositions to customers. * Present and explain digital reporting matrix to customers.

* Led a team of 11 sales representatives, covering the Northeast territory that included New Hampshire, Maine, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, and Delaware. * Responsible for regional sales goals * Recruiting, hiring, and training sales representative positions * Responsible for sales of Saunders (Elsevier) professional reference books * Managed all medical and veterinary conferences within the region. * Monitors weekly sales results and sales to goal monthly results. * Conducted weekly calls with each representative to review activity report * Developed and presented training seminars at bi-annual sales conferences * Grew sales by 11%.

* Senior Acquisitions Editor 2011-Present * Develop, manage, and execute a customer-focused content publishing strategy * Specialized products (Books, Web Sites, and Apps) in the Radiology, Sports Medicine, Orthopedic Surgery, and PM&R specialties * Drive usage and increased revenue and profitability world wide * Negotiate author, editor, contributor, and artist contracts * Manage product production form planning stage to final product * Conduct focus groups to evaluate current and future products * Completed and presented project proposals included financial projections for all revisions and new products. * Attend several medical conferences associated with my specialties annually to increase knowledge and investigate new technologies and procedures

* Covered local and national medical conferences for hospitals, group practices, and veterinarians for a territory including Pennsylvania and Delaware. * Performed product displays at assigned hospitals and group practices * Conducted cold calls to medical practices and veterinary offices * Worked both short and long term sales situations * Used one day per week to pre set displays and office visits * Developed new accounts and worked closely with clients to assess their needs and uncover new product-growth opportunities within their existing accounts. * Developed $250,000 in new sales revenue.

Maintain and grow account base by developing and delivering ideas/solutions to grow market share, deliver and obtain long-term commitments and campaigns, develop an understanding of the customer’s individual business needs, trends and patterns within specific verticals. Sell print and digital business offerings, demonstrating an understanding of these products and be able to articulate products and their value propositions to customers. Utilize a CRM system to manage day-to-day activities – stay abreast of details that require urgent attention. Partner with the sales support on day-to-day activities within account base. Works with all internal departments and vertical specialists. Works with Digital Specialist to identify and communicate opportunities as it relates to new business and existing accounts. Increase market share by gaining new business and growing existing client base through aggressive phone sales to include up—sells, appointment setting and cold calls with customers and/or potential customers.