Donald MacDonald

Boutique AI advisory offering AI strategic consulting - helping companies define their AI strategy, operating model and scale the Use Cases with biggest opportunity. We also provide great training & Keynote Speaking services to brighten up any event!

Advising on implementation of OCBC’s AI Strategy 2.0 & revised Operating Model to accelerate scaling of AI rollouts across the Group

Lead the OCBC Group Data Office function across Asia. Group Data Office are responsible for driving value from AI & Data by capturing opportunities to generate new revenue streams, lower costs, reduce risk and improve customer experience across all areas of OCBC Group. As the Analytics CoE, we also enable other analytics teams across OCBC - through development of our next-generation analytics stack, group data strategy and empowering staff with data literacy skills. Group Data Office supports AI and Data Driven Transformation across all OCBC franchises in the region (OCBC Bank, OCBC Securities, Bank Of Singapore, Great Eastern and OCBC Wing-Hang). Capabilities within Data Office include Data Strategy, Analytics Translation, Analytics, The AI Lab and Data Engineering.

Donald leads OCBC Group’s big data analytics & AI function across Asia. He partners with all business units to identify the priority Use Cases for analytics, AI and data science to improve decision making, enhance customer experience, reduce risk and generate new revenue streams across OCBC Group. Donald leads a large regional Centre of Excellence supporting analytics for all OCBC Group companies & segments including banking, insurance, share trading, private banking, regulatory compliance, Operations & Technology, Fraud, HR, and external data Eco-system partners. Capabilities within the CoE include The AI Lab, Data Science, Data Analytics, Data Engineering, and Analytics Translators.

Head of Analytical Relationship Management & Operational CRM teams. Responsible for working with the senior management team to proactively identify the priority Use Cases for advanced analytic & modeling techniques (Campaign Management, Event Based Marketing, Data Mining & Campaign Optimisation) to achieve business goals, improve decision making and drive revenues. Also responsible for management of the Operational CRM (Siebel) platform used to empower sales and service interactions across all customer facing touchpoints & development of ROME - the next generation platform for Sales Origination.

Customer Analytics & CRM consultant specialising in customer analytics, data mining & Campaign Management for Financial Services clients globally World class Powerpoint jockey!

Consultant specialising in Campaign Management , Event Based Marketing, Customer Analytics & Operational CRM solutions for Fortune 500 companies. Included assignments with blue chip organisations in the UK, Ireland, Australia and Singapore. Experience in implementing all leading analytical CRM solutions (Unica, Siebel Analytics, SAS EMA, Epiphany, Protagona Doubleclick, Chordiant, SPSS Clementine) as well as Siebel for Operational CRM.

Managed & led the Customer Insight team with responsibility for all customer analytics initiatives across the Standard Life group – including the Banking, Healthcare, Investment & Insurance arms. As a hands-on modeller, deliverables included the development of a stable of predictive models to optimise marketing communications across the entire customer lifecycle, delivery of a B2B segmentation model of the UK IFA marketplace and various time series analysis models.

Maths, statistics, mathematical modeling, C/Fortran/ML computer programming. 6 month work assignment with the Swiss Nuclear Industry.