Don Wessels

Partner with clients to create collaborative solutions addressing their goals and long-term success. Develop local and regional relationships through which I am able to engage potential clients and discover strategic opportunities for growth. Lead a like-minded team of professional account executives. Offer a wide array of solutions ranging from print to advanced digital technologies. Specialized in: -SEO -Google Adwords -Targeted Display Advertising -Sponsored Content -High-impact digital advertising -Traditional print media

Successfully managed a sales team of 32 sales consultants emphasizing the ten steps to the sale. Created structured desking and training throughout the dealership. Supervised the Ford Order One system to optimize dealer inventory. Managed all dealer transfers to maximize holdback profitability while minimizing interest exposure. Maximized all Woody Anderson Ford adveristing through proper execution of the Ford Co-op Advertising program. Managed the Woody Anderson Ford website and Facebook pages to increase the company’s online exposure creating a virtual showroom. Supervised the Ford STARS training program to ensure complete sales and sales management certification. Managed the #1 Internet Sales team in the Atlanta Region according to results from Ford Direct, #9 Nationally. Key Achievements: •Helped reduce the used vehicle inventory from $7 million to less than $4 million while reducing the average days in stock and the average cost per unit using Dale Pollock’s Vauto inventory system. •Profitably managed $144 million of new inventory annually. •Reduced new vehicle inventory from a peak of $18 million to an appropriate level of $12 million each month (approximately 380 units). •Maintained a consistent profit through the quick turn of new inventory, maximizing interest credits and eliminating floor plan charges. •Master Certified for Sales Consultant, Sales Manager and Vehicle Ordering Management •2011 Level 3 Employee Excellence (e2) Certified.

Managed new and used vehicle inventories emphasizing a 60-day turn. Desked all new vehicle transactions requiring a management turn to every customer. Continuously trained sales consultants requiring department manager involvement. Maintained successful advertising and marketing campaigns. Ordered new vehicles consistent with current economic and consumer demands. Key Achievements: •Successfully reduced new vehicle inventory to a 60-day supply. •Instituted a more structured and strict work environment for the sales staff. •Instituted a sales process requiring 100 percent turn to management. •Achieved GM SFE standards for volume, training and CSI.

Develop and maintain successful sales team. Maintain new vehicle inventory. Generate consumer traffic through the proper advertising and manage correctly each lead generated from the initial contact to the delivery. Have direct interaction in every sales transaction. Execute and maintain aggressive sales strategies to maximize gross profit and maintain consumer satisfaction. Key Achievements: •Successfully reduced new vehicle inventory to a 60-day supply. •Implemented and reinforced the General Motors Sales Process. •Maintained an in-depth training program for all sales consultants. •Successfully marketed the transition from Pres Kool Chevrolet to Graff Chevrolet – Okemos. Pres Kool Chevrolet Develop and maintain profitable business relationships in the greater Mid-Michigan area. Interact daily with consumers, sales staff and executive level management and communicate openly between all levels. Execute and maintain aggressive sales strategies to increase corporate market share and maximize gross profit. Maintain and facilitate all internet providers and leads. Provide technical and resource support to sales staff. Key Achievements: •Obtained General Motors Mark of Excellence recognition five times. •Ranked within the top 8 % of General Motors sales professionals nationwide. •Surpassed GM training requirements for New Vehicles Sales, Certified Used Vehicle Sales, Chevrolet Truck Specialist and GM Certified Internet Training.