Don Steele

Don Steele is an innovative and experienced Digital and Social Marketing executive. As Senior Vice President of Fan Engagement and Multi-Platform Marketing, he led the Social and Digital Marketing strategy for Comedy Central. He convinced South Park to take over the original community Facebook page that now has over 56mil fans. He spearheaded partnerships with Twitter for all shows, including the wildly popular Roasts. He launched the network on Tumblr and developed the advertising strategy that won the Top Performing Ad of 2014. He led the development of the Daily Show Rally for Sanity app and all social partnerships for the first-of-kind event that the network produced. He developed the marketing strategy for the Comedy Central app that has had over 2mil downloads and hit the top of the iTunes rankers. He launched partnerships with Instagram, Snapchat, YikYak and many other platforms. Don is recognized as a pioneering and respected member of the Digital Marketing community. Don has spoken at events including SXSW, Social Media Week, OMMA, DigiDay, AdWeek and the infamous Suxorz Awards, recognizing the worst in social media (hint: QR codes on subways). He was named one of the 25 Most Influential Digital Marketers according to iMedia Connection. He is an Executive Member of the IADAS and a member of the Shorty Awards Real-Time Academy. He is a guest lecturer at various colleges on Digital and Social marketing. Before joining Comedy Central, Don managed all e-commerce business for the Food Network. He began his career in the digital space working for DELiA*s.com, after a background in the catalog industry working for Mitchell & Ness. Don is an active philanthropist – he grew an epic mustache and raised over $10k for the Movember Foundation, and established a digital and social marketing workshop series for Veterans. If you want to see his opinions on European football, the Pinball Hall of Fame or live music concerts, find him on Twitter @DonSteele.