Don Stanziano, MHA, APR

Leading marketing, brand, consumer insights and public relations to shape and guide Banner Health’s brand strategy, digital consumer engagement and external communications in the six states Banner operates.

Executive leader responsible for setting marketing, communications and digital engagement vision and strategy for $7 billion non-profit integrated health care system (10-hospital delivery network, 600K-member health plan, 1,700-employed physician group, college of health sciences, research institutes) across multiple markets and lines of business. Recruited to transform function and lead operations for enterprise-wide internal marketing and communications functions for: brand management, advertising, service line marketing, public affairs, media relations, executive communications, crisis communications, internal communications to 24,000 employees, community relations, and integrated digital marketing and customer engagement (consumer website and patient/member/physician portals, SEO, social media, digital marketing, email marketing, CRM).

Scripps Health is a $2.9B private, nonprofit, integrated health system employing 15K, with 3,000 physicians, 5 hospitals, and 30 clinics. In this role I focused my attention on restructuring the marketing team to shift from facility-driven strategies to a care-line focused marketing approach. I realigned budgets, streamlined our messaging, and oversaw the modernization of the function toward measurable, data-driven, digital, customer-centric marketing. Some specific achievement highlights include: ✔ Shifted a traditional marketing function to a data-driven, digital-first department focused on achieving measurable results. ✔ Established a market research and analytics team to inform our work and track our successes. ✔ In partnership with the CIO, oversaw a significant capital project resulting in the development of an integrated digital team to build and manage 5 web portals and evolve our digital marketing and social media strategies. ✔ Earned consistent national media coverage on outlets such as ABC, Associated Press, FastCompany, Forbes, The New York Times, and more. ✔ Successfully led cancer marketing program that resulted in the generation of 85% cancer center volume through a CRM-driven, multi-state marketing strategy, increasing YOY leads by 107%. ✔ Grew social media engagement 39% on Facebook and 15% on Twitter. ✔ Initiated and successfully led a re-brand initiative to create a new brand position, new brand architecture and established branding criteria for affiliations and partnerships. Specialties: - System Branding and Advertising - Omni-channel Campaigns - CRM-driven Service Line Marketing - Public and Community Relations - Crisis Communications Expert - Corporate Sponsorships - Market Research - Data Analytics - Digital Strategies (SEM, Display and Social) - Web Content Development and SEO - Consumer Call Center Operations - Employee, Physician and Executive Communications - Health Plan Co-Marketing and Broker Outreach Strategies

I earned a quick promotion to Senior Director after being recruited to return to Scripps into the director role. I was charged with leading public relations and internal communications, including all crisis communications. I also directed a media training program while serving as the system spokesperson in broadcast and print. Successfully integrated the internal and external communications programs to align messaging and priorities for optimal impact. A particular challenge during this time involved getting past a period of time where public perception for our company was at an all-time low. The goal was to position our CEO as a change-maker while rebuilding trust among our physicians, the rating agencies, and the public. Some successes I’m particularly proud of during this time include: ✔ Successful rehabilitation of our company image. Scripps went from ‘Code Blue’ in the San Diego Union Tribune to CEO “Saved a Failing Health System” in The Atlantic, and “An Ex-Cop Comes to the rescue” in Fortune. ✔ Secured our CEO on Modern Healthcare’s Most Influential list for 7 years. ✔ Successfully managed high-visibility media crises, including a wide-spread sterile processing error and natural disasters that caused facility closures.

As a consultant, I provided strategic and tactical support to clients across industries, including health care. One of my major clients was Scripps Health, who had limited to no marketing leadership at the time. Managing my own company I gained invaluable cross-industry perspective while I positioned clients in health care, insurance, telecom, and real estate development for success. ✔ After leading a comprehensive public relations campaign for Scripps I was recruited to come onboard full time.

I directed media relations for a member of the House of Representatives while serving as Communications Director. My efforts resulted in national media coverage and support during the 2000 Democratic National Convention. It was here that I gained valuable experience working on a national stage with policy-makers and learned to translate legislative policy into effective public-facing messages. Served as interim District Director for California office for six months.

I managed all public relations for a nonprofit, integrated health care delivery network.

As my first experience coming into the health care sector, my experience at Sharp allowed me to gain a depth of experience while providing tactical media relations support for a nonprofit health care delivery network.

I began my career as a professional journalist starting in TV and radio, but spent most of the time working for daily newspapers as a reporter and editor. I quickly moved into a management role after five years where I led a 7-member team and provided editorial direction of local healthcare, government, crime, and education coverage. I also had the opportunity to cover the 1996 Republican National Convention. During that time as part of the leadership team, I participated in the merger of two competing newspapers to form a new, larger newspaper. My work experience as a professional journalist includes: - The North County Times (formerly the Times Advocate) in Escondido, CA - The News Herald in Willoughby, Ohio - The Gazette in Medina, Ohio - WSPD/WLQR Radio in Toledo, Ohio - WNWO-TV in Toledo, Ohio I earned statewide awards for my reporting while at the Gazette and News-Herald.