Don Choi

- Manage the Production team at Kooapps, including production staff in the U.S.A, Taiwan, and the Philippines - Manage Ad Revenue Generation on all games and platforms - Ad impression optimization - game features, reduce fail rates, etc - Rev optimization - fill rate optimization, SDK updates, Bidding test, etc - Establish and execute Roadmaps including Product requirements (Game Design), UA Activities (individual campaign management), AB testing, Live Ops, - Rev increase of 45% and Profit increase of 51% - Manage 3rd party business including Netflix, Switch, Steam, Xbox, etc - Successfully released on Netflix (Snake), Switch (Snake, Piano Tiles2) and Arcade (Snake and Piano Tile2) - Manage 3rd pary game development - Roadmap, Sof Launch strategy including UA, etc. - Manage internal Data Analysis platform development - Setting initial requirements and spec / Prioritize the features and set the production plan - Release and update based on user feedback

Collaborated with the Product Manager, Game Designer, and Developers to enhance the performance of the Facebook game "Thug Life" through strategic optimizations such as AB testing, live events, and the introduction of new features backed by data-driven insights. Successfully launched iOS and Android versions to unlock additional revenue opportunities. Key achievements include: - Boosted DAU (Daily Active Users) growth by 30%. - Increased ARPDAU (Average Revenue Per Daily Active User) by 23%. - Improved Day 1 Retention (D1) by 15%. - CPI reduction by 15% Spearheaded new game business initiatives in the social gaming space, working closely with cross-functional teams including Product Management, Game Design, Data Analysis, and Development. Key responsibilities and accomplishments: - Conducted market research and developed strategic business plans for new opportunities. - Oversaw game development planning and execution, including P&L management. - Analyzed performance metrics and managed live operations to drive continuous improvement.

Lead Growth Team to ensure and optimize Performance of Kooapps titles; Word Beach, Pictoword, Pocket Family, Solitaire Classic, Plexiword, Snake.IO, Pets Race, etc. - Create and review the Product Release Report (KPI review) - Lead Design meeting to come up with action plans to optimize the game performance - Telemetry/Event design - Funnel, Segment based and predictive analysis - AB test planning, execution, and analysis - Feature update plan and execution Live Ops - Plan, analysis, and optimization Monetization - Shop strategy - Bundle strategy - Segment and Progression based sales strategy - Banner, Interstitial and Rewarded Video strategy - LTV optimization Studio Leadership - Help define Core Loops, In-game Econ, Progression on new games - P&L creation and management - Work with UA department to optimize the UA strategy

Product Manage NBA Mobile game - Forecast and establish KPI target - Design ARM (Acquisition, Retention, Monetization) strategy - Design in-game economy and core game loops and monetization loop - Telemetry, Dashboard design - Soft launch and worldwide launch strategy (Territories, UA strategy, AB testing, Segmented offer, etc) - Manage research strategy (Qualitative and Quantitative) - Bundle pack strategy - RO based LTV optimization - Live ops strategy

Managing 3rd party publishing’s product management responsibilities - Managing P&L of each 3rd party titles: Fantastic Plastic Squad and Darkzone. - Monetization evaluation on new games - Core loop, in game econ, progression evaluation and KPI forecast - Establishing KPI targets and managing Soft and WorldWide launches - Telemetry design, Tableau dashboards, Soft launch plans and World wide - Create plans and manage AB test, Segment based offers, In game Ad, Offerwall, etc. - Tableau, SWRVE, Localitics, Supersonic, etc. - Managing UA activities - Channels, CPI, platform strategies - ROI based optimization - In charge of Live ops

Product Manage The Sims Mobile game from EA’s Salt Lake City Studio including monetization strategy and in game econ design - Design in game economic loops and monetization strategy - Set XP curve, level up requirements, in game rewards, item price - Decide 3rd party tools and own integration: SWRVE, Upsight, Google Ad, Supersonic, etc. - Manage research plan and analysis: User testing, Qualitative, and Quantitative research - Responsible for legal related issues - Own Soft Launch strategy: Territory, Strategies, Analytic plan, Telemetry readiness, Dashboards, etc. - Responsible for Analytic: Define KPIs, Create Dashboards, in-depth analytics, creating recommendation report - Telemetry requirements and Dashboards

● Manage operation of 10 live games and 3 Canada beta games, including; Age of Fate, Bombshells, Death Dome, Deer Hunter Reloaded, Dragon Storm, Enchant U, Gears and Guts, Ham on the run, Lik Kingdom, Mobster Shootout, My Dragon, Samurai vs Zombie Defense and Tavern Quest ○ Plan, execute and analyze weekly promotions to maximize LTV of each Product ○ Manage production and analytic departments to execute and analyze, monetization activates for game in Canada Beta testing phase, which drove the monetization strategy for the games’ full launch ○ Analyze user behavior to increase ARPDAU and Retention ○ Work with Sales and Marketing department to plan and execute external partners, including Apple and Google ● Manage third party software integration and updates (Urban airship, Burstly, AdColony, Unity, etc) to ensure seamless media advertising execution

● Responsible for UTV’s Online Business and Austin (56 employees) and Beijing office (42 employees) ● Managed internal development Studios ○ Austin Studio – Faxion online (F2P MMORPG) ○ Beijing Studio – Mytheon (F2P MMORPG), Planet Crasher (F2P Web Game) ● Managed Partner Relationships ○ Game development - Sky Legends (F2P Web game) developed by SmartBomb interactive ○ Licensing partners – Gamino (European publishing partner), T2CN (China publishing partner), etc. ● Managed Marketing, Business development, IT, Platform, Game Operation, Customer Support and HR/Accounting

Riot Games ○ Korean Market Enter Strategy – Legal Structure, Finance Structure, Organization, HR, Partnership, etc.

● Launched Rumble Fighter, Cabal Online, La Tale and Lost Saga – Revenue increased over 500% Annual ● Planned and executed Canada, Korea and London operation ○ Strategic role division and team build up – Head count increase of 144% ● Responsible for marketing activities including PR, Banner advertising, Channeling, SEO, SEM, SNM, etc ● Established Billing department and billing guidelines ○ Added Credit Card, Paypal, ClickandBuy, PaybyCash, Wallie, Rixty and OGP Prepaid card ○ Managed decrease fraud transaction rate from ~7% to ~1% ● Responsible for new business development opportunities ○ Prepaid cards (Incomm) – 7Eleven, Blockbuster, Wall-Mart, Speedway, Barns Noble College, Best Buy Canada, Future Shop, Rogers ○ Affiliated marketing programs – Trial Pay, Gambit, Super Rewards and Offerpal