Dominique Rascon

Partner with Sales, Marketing, and Merchandising leaders to shape go-to-market strategy by conducting market sizing, competitive analysis, and growth opportunity assessments. Identified a 5% market-share expansion opportunity using SQL-based segmentation and regional modeling; informed campaign targeting and spend allocation. Support annual and quarterly planning cycles by advising on sales team resource deployment, campaign prioritization, and promotional timing. Built forecasting models and performance dashboards to track ROI on campaign spending and support executive reporting cycles. Acted as GTM thought partner, aligning business leaders around commercial objectives, trade-offs, goal modeling and operational execution plans. Provided business insight to senior leadership that informed strategic pivots in campaign cadence and tiered offer structure.

Utilized tools like Power BI, Tableau, and other data analytics platforms to create visually appealing and insightful data visualizations, connecting to a range of data sources such as Excel, QlikView, Airtable, and more. I provide key metrics and KPIs, reflecting revenue performance on various timeframes using Tableau. With strong analytical and problem-solving skills, I resolved a significant variance, demonstrating attention to detail and organizational efficiency. I effectively communicate complex technical information to both professional and technical teams while supporting the full software development lifecycle for Power BI and other Power Platform applications. Additionally, I maintain a prioritized backlog, ensuring timely project completion, such as the successful execution of a $25 million merger within a year.

Built fully automated reports and dashboards using Power BI and Tableau, incorporating UI/UX design principles and Agile methodologies. Through data analysis in Tableau, I supported key business metrics, driving annual cost savings of $6.3 million by optimizing field service engineer and expert check kit utilization. I address ad hoc integration testing and troubleshooting requests, resulting in a 12.2% improvement in system efficiency. I leverage Power Query M formula language to manipulate and clean data, ensuring accuracy and consistency. Additionally, I conduct root cause analyses to identify and address problem areas in key business KPIs.

Developed Power BI dashboards to maintain a comprehensive understanding of business processes, applications, and customer needs. Collaborating with the project team, I helped define the approach, deliverables, and tools for achieving project objectives using Power BI and Tableau. I cleaned and reviewed data, identifying and correcting SQL code issues, and used my SQL knowledge to run complex queries against large datasets. I effectively identified and managed project risks, resolving issues and communicating status and resolutions to stakeholders. Additionally, I collected user feedback and feature requests to support the development of the production roadmap.

Responsible for researching raw HR data for global teams, summarizing it for reporting in SAP and SQL, and providing insights and recommendations using Excel and Power BI. Other responsibilities included assisting subject matter experts in simplifying internal processes, defining key HR metrics, conducting routine audits to ensure data accuracy, and handling sensitive data in compliance with laws and regulations using SQL and SAP. Created presentations for leadership based on HR analytics and programs.

• Coordinate with various stakeholders for accurate and timely project costs in Excel • Maintain respective accounting ledgers and journals in SAP • Prepare financial reports and conduct internal audits, control reviews and process improvements in Power Bi and Tableau • Maintain up-to-date billing system in SAP • Invoicing month-end/year-end close with various stakeholders in SAP • Manage account adjustments as appropriate