Dominique LEROUGE

ZERED is both a full-service professional consultancy that bridges French start-ups and mid-sized companies wishing to enter and rapidly expand their business across the Asia Pacific region, and to support Water Metering companies and Water Utilities in their Corporate Development strategies.Our strategic location in Singapore, combined with our deep intercultural expertise and extensive network, positions ZERED as a solid intermediary to drive the adoption of cutting-edge French technologies among Asian companies. Dedicated consulting services, including pre-digitalisation audits, training programs, tender drafting services, strategic partnerships and Alliance, Mergers and Acquisitions, Board Advisor, long-term strategic planning for business expansion. Our in-depth knowledge positions us as a leading authority in water metering and Utility solutions in the region.

Vice President and General Manager - Responsible for full P&L across Asia Pacific, Middle East and Africa. -President of the Algerian joint venture. (80p) - Develop strategic plans, go-to-market, and long-term forecasts (3- and 5-year plans) for the water metering business in line with the group strategy (Digitalization, Smart Metering, NRW, AMR/AMI, SaaS). - Reorganize distribution channels, develop new partnerships such as OEM, build high-quality business relationships with top executive leaders (C-level). - Build annual budget, monthly and quarterly forecasts, pipeline, sales, and orders. - Recruited talented candidates to drive profitable growth and developed alternative plans. - Product localization, OEM, M&A plans to support growth in APAC-ME-Africa.

Vice President Sales, Marketing & Delivery Maintain responsibility for full P&L, covering all Asia Pacific Direct Sales, Marketing and Technical team comprised of 40 individuals, over 10 APAC Sales offices with support of finance, legal, product management, human resources departments and 4 manufacturing plants. • Define: Strategic Plan, Go to Market, Long Term Forecast, and work closely with all corporate departments (Legal, Finance, R&D, Software & Services, Manufacturing, Global Sales). • Manage the APAC annual budget, P&L, monthly forecasts, and pipeline development (“Salesforce”). • Develop Sales Channel, proactively identify partnerships per country and regionally, such as OEM, built high level business relationship with top executive leaders (C-level). • Conceptualize strategic talent, succession plans, and review with HR.

Product and Marketing Director Systems Solutions 2008 - 2010 • Supervised staff comprised of 7 managers from various departments, including: Product Management, Product launching, Business Support, After Sales Service and internal trainings. • Defined and established systems portfolio strategy with global sales teams. • Coordinated training to manage change and support business growth (20%).

Supervised 120 individuals globally, including 50+ engineers; managed a $15M budget for Research & Development (R&D). • Oversaw the coordination of worldwide R&E centres (France, Italy, Germany, Brazil and the U.S.). • Participated in Monthly Program Steering and quarterly Director Committees. • Electronic, Mechanic, Hydraulic, Radio communication, Firmware, Software. • Served as a Director for all new programs from design to production (engineering, quality, purchasing, industrialization and validation).

Company: SILA HOLDING INDUSTRIAL Title: International Sales & Technical Director Dates: 1997 – 2004 Description: Served as the International Sales and Technical Director for a French division of SHI, an Italian Automotive Supplier Handled high-profile customers such as Fiat, Volkswagen, RVI-Volvo, Renault, PSA, Valeo, Johnson Controls, Faurecia and Delphi; managed customer sales, yearly sales forecasts and business plan development; and negotiated with customer’s purchasing manager for sales price. A Key Achievement included: serving as the Director for all new programs from inception to completion (engineering, quality, purchasing, industrialization, validation) by supervising 25 managers for French, Polish, Turkish and Argentina plants.

Company: ADWEST Title: Research & Development Director Dates: 1994 – 1997