Dominik Seroczynski

As Local Lead of IxDF Warsaw (https://www.interaction-design.org/local-group/europe/poland/warsaw), I organize meet-ups to create a vibrant community of UI/UX designers.

🔸 Web App Redesign & Community Building: Spearheaded the audit and redesign of the Simpler web app, focusing on user engagement and conversions. Utilized user research and analytics to inform design decisions, resulting in a significant boost in user interaction and community engagement. 🔸 User-Centric Approach: Employed a research-driven methodology to understand user needs and pain points, ensuring the redesign was aligned with user expectations and business objectives. 🔸 Conversion Optimization: The redesign efforts led to a marked increase in user engagement, directly contributing to higher conversion rates for the platform. 🔸 Collaborative Teamwork: Worked closely with cross-functional teams, including developers and marketers, to ensure the successful implementation of the redesign and to meet key performance indicators (KPIs). 🔸 Design System Utilization: Leveraged the organization's existing Design System to maintain visual and functional consistency across the platform, enhancing the overall user experience.

🔸 Design System Management & Documentation: Took charge of the Design System documentation, collaborating and managing a team of designers. This ensured that the documentation evolved according to the designers' needs, making it a valuable resource for project management within the organization.

🔸 User-Centric Development: Spearheaded the enhancement of a retirement products platform based on comprehensive user research and workshops. Successfully increased user engagement by designing a user-friendly and intuitive dashboard. The project was aligned with the organization's existing Design System, ensuring a cohesive user experience across various Nationale-Nederlanden products. 🔸 WCAG Compliance & Accessibility: Designed the platform in accordance with WCAG guidelines, conducting rigorous usability testing and verifications during implementation to ensure accessibility for all users. 🔸 Design System Management & Documentation: Took charge of the Design System documentation, collaborating and managing a team of designers. This ensured that the documentation evolved according to the designers' needs, making it a valuable resource for project management within the organization. 🔸 Sales Optimization & Online Insurance Sales: Revamped the online insurance sales platform based on user research and the Design System. Introduced solutions that simplified product understanding and purchase, resulting in a twofold increase in sales. 🔸 Team & Brand Promotion: Actively promoted the User Experience team and Nationale-Nederlanden brand through LinkedIn promotion and newsletter content, thereby enhancing the team's visibility and thought leadership in the industry.

🔸 Conversion Optimization: Achieved a day-to-day conversion rate increase of over 30% through targeted registration optimization. Utilizing user research, analytics data, and a UX audit, I identified areas of the registration process that could be improved. I designed a solution focused on screen simplification, resulting in higher customer retention and record-breaking performance metrics. 🔸 Design System Expansion: Led the development and expansion of the Design System into new service areas. Crafted solutions based on the system's principles that effectively boosted sales. 🔸 Instant Contact Solution: Based on insights from user research and business needs, I developed a solution enabling customers to contact an agent in less than a minute, enhancing customer service and responsiveness.

🔹Projektowanie makiet low fidelity i high fidelity dla projektu komercyjnego z branży lotniczej. Projekt zakładał stworzenie nowej strony internetowej i aplikacji mobilnej dla pasażerów. 🔹Na podstawie zebranych wymagań biznesowych i przeprowadzonych badań z użytkownikami pracowałem nad user flow, architekturą treści, prototypem i prezentacją wizualną między innymi dla strony głównej, części ecommerce i zarządzaniu profilem użytkownika.

🔸 WordPress Development & UX/UI Design: Led the end-to-end design and development of the OlimpAC website on WordPress. Utilized best practices in UX/UI design to create a visually appealing and user-friendly interface. 🔸 Responsive Design: Implemented responsive design techniques to ensure the website's optimal performance across various devices, enhancing the mobile user experience. 🔸 SEO Optimization: Integrated SEO best practices during the development phase to improve the website's visibility on search engines, driving organic traffic and increasing user engagement.

- Udział w zewnętrznych badaniach użyteczności - Prowadzenie dokumentacji projektowej i rozszerzanie wewnętrznej bazy wiedzy w grupie GCP - Prowadzenie warsztatów i badań korytarzowych - Opracowanie i utrzymanie Design Systemu dla portali GCP - Przygotowywanie kreacji wizualnych na potrzeby serwisów plus.pl, cyfrowypolsat.pl, plushbezlimitu.pl

Planowanie kampanii marketingowych oraz opracowywanie komunikacji wizualnej;