Dominik Clever

Als Chief Marketing Officer bei BORA (BORA Vertriebs GmbH & Co KG) leite ich ein talentiertes Team von über 90 Fachleuten in vier Abteilungen, um die Art und Weise, wie die Welt Küchen erlebt, neu zu definieren. Zu meinen Aufgaben gehören die strategische Markenpositionierung, die Einführung bahnbrechender Produkte wie BORA X BO und der Ausbau unserer Präsenz in Schlüsselmärkten wie den USA. Durch die Integration von datengestütztem Marketing, modernsten Technologien (AR, VR und MR) und innovativen Omnichannel-Strategien konzentriere ich mich darauf, ein signifikantes Umsatzwachstum zu erzielen und die Markenbekanntheit kontinuierlich zu steigern, um BORA als weltweit führendes Unternehmen in der Küchenbranche zu positionieren. Mit meiner Leidenschaft für die Schaffung außergewöhnlicher Kundenerlebnisse konzentriere ich mich auch auf die Förderung einer kooperativen, zukunftsorientierten Teamkultur, die von den Führungsprinzipien von Simon Sinek inspiriert ist. ################################ As Chief Marketing Officer at BORA (BORA Vertriebs GmbH & Co KG), I lead a talented team of over approx. 90 professionals across four departments to redefine how the world experiences kitchens. My work includes strategic brand positioning, launching groundbreaking products like the BORA X BO and expanding our presence in key markets like the USA. By integrating data-driven marketing, cutting-edge technologies (AR, VR, and MR), and innovative omnichannel strategies,I focus on driving significant revenue growth and continuously elevating brand awareness to position BORA as a global leader in the kitchen industry. Passionate about creating exceptional customer experiences, I also focus on fostering a collaborative, forward-thinking team culture inspired by Simon Sinek's leadership principles.

As Team Leader for Digital Marketing & New Media at Zott, I was responsible for shaping the online presence and digital strategy of iconic brands such as Zott Sahne Joghurt, Monte, and Zottarella. My role involved crafting and executing an integrated 360° media strategy to enhance brand positioning and drive consumer engagement across international markets. In close collaboration with internal stakeholders, I planned and implemented integrated communication campaigns, strategically managing Zott's digital communication and social media presence. I was responsible for budget planning and controlling, ensuring optimal allocation of resources, and oversaw the auditing and performance analysis of digital media campaigns. Additionally, I conducted market and competition analyses to identify trends and opportunities, driving informed decision-making in digital brand development. Working closely with agencies and media auditors, I ensured alignment with Zott's strategic goals and upheld excellence in execution. Through my efforts, I contributed to the digital growth and positioning of Zott's brands, combining innovative strategies with consumer-focused storytelling to strengthen the company’s market presence.

At KUKA, I was responsible for driving the digital transformation of the company's global marketing efforts. My work focused on elevating KUKA's position as a leading innovator in robotics and automation through strategic brand campaigns and cutting-edge digital initiatives. I managed KUKA’s global digital marketing strategy, overseeing its implementation across various channels to enhance brand visibility and engagement. This included planning and executing international corporate campaigns, integrating them seamlessly into the company’s digital ecosystem. A key focus of my role was on shaping and expanding KUKA's digital presence, from managing the corporate website and social media platforms to implementing advanced analytics tools for performance measurement. I also played a central role in budget planning and controlling, ensuring that resources were allocated efficiently and aligned with strategic objectives. In close collaboration with internal stakeholders and external agencies, I developed innovative content strategies and storytelling approaches that highlighted KUKA's technological excellence and future-oriented vision. My efforts contributed significantly to strengthening KUKA’s brand perception and positioning in key markets. Through this role, I gained extensive experience in navigating the intersection of technology, branding, and digital transformation, driving impactful campaigns that resonated with diverse audiences worldwide.