Dominik Mahr

Dominik’s research, education and consulting centers on recent marketing and innovation phenomena including digital media, social networks, customer co-creation, service innovation, mobile marketing, open innovation, service design, and strategic marketing, published in scientific high impact journals. He teaches courses related to innovation management, digital media, mobile marketing, service design, global business, and services marketing at the bachelor, master, and executive level at different universities and business schools. Prior to his academic career, Dominik worked as a consultant in different industries such as high tech, automotive, real estate, tourism, and insurance. He has retained close links with several leading high tech firms and industry associations in Europe and the US.