dominic brand

marketing and external affairs director

About

A board level Marketing Director with significant experience in the transformation and development of business, brands, products and people in the UK and in international markets (China, India, Japan, North America, Middle East and Europe). A commercially astute Senior marketing professional able to reshape and build effective Marketing Strategy through collaboration with geographically spread marketing teams, retailers, licensees, customers and communication agencies. Extensive strategic planning, creative, NPD, digital, media, communication and integrated marketing across the full marketing mix in the charity, consumer, luxury, retail and drinks sectors. Accomplished leadership, organisational skills and emotional intelligence- able to turn creative ideas into long term success through strong problem solving, planning, implementation and people management skills.

Country

united kingdom

City

london

Industry

consumer goods

Skill

brand development, product development, marketing, brand architecture, global marketing, digital marketing, public relations, strategic planning, fmcg, luxury brand marketing, alcoholic beverages, business strategy, global brand development, consumer marketing, branding and identity, retail marketing, consumer goods, diamonds, visual merchandising, social media marketing, merchandising, people development, coaching, personal development, restructuring, organizational structure, training, public speaking, social responsibility, on line advertising, marketing research, trend analysis, sustainability, search engine optimisation, integrated marketing, digital strategy, digital media, corporate social responsibility, marketing communications, consumer insight, marketing management, strategy, marketing strategy, management, advertising, brand management, international marketing, start ups

Experience

international marketing director

allied domecq

1994-1 - 1996-1 · 2 yrs 1 mo

Commercial responsibility for the development and implementation of a consumer led global brand strategy for the AD portfolio of non aged whiskies (70% of corporate contribution) and the strategic management of the portfolio in all markets.

intl marketing manager and vice president marketing

united distillers

1988-1 - 1994-1 · 6 yrs 1 mo

Responsible for overseeing and managing all aspects of the marketing mix and distribution network to grow the financial contribution of the Dewar's scotch brand (UD's most profitable single brand/ market contributor) and extend its consumer franchise in the domestic USA market

global marketing director

de beers forevermark

2007-1 - 2014-1 · 7 yrs 1 mo

regional marketing director

de beers dtc

2001-1 - 2005-1 · 4 yrs 1 mo

Responsible for leading the development of consumer demand for diamonds and marketing activity across USA, Europe and Japan- markets accounting for 66% of global consumer demand. Strategic review of brand/ country segmentation resulted in a new approach and ROI based investment strategy across the country portfolio which refocused and revitalised the business. Aligned the Industry- retail and wholesale trade behind consumer insight driven marketing communication programmes and consumer confidence projects- full creative development across advertising, digital, PR and in store execution.

marketing director

jim beam brands whyte & mackay

1996-1 - 2001-1 · 5 yrs 1 mo

Board member and head of department with responsibility for restructuring and transforming marketing and sales strategy, consumer communication and its implementation for all group brands on an international basis, including the UK distribution network. Key achievement was the shift from traditional brands and an own label portfolio to premium brands and the introduction of an extensive NPD programme leading to significant new revenue streams which grew to deliver nearly 50% of Brand Contribution.

marketing and communications consultant

highly experienced global marketing director

2014-1 - 2015-3 · 1 yr 3 mos

* Business strategy, marketing strategy, digital, integrated communication and full marketing mix implementation. Used to operating in highly complex organisations. Launch strategy and opportunity assessment for business development and developing markets . Change management experience. * Squared Online - Google digital * Impetus PEF pro bono associate and registered at The Bulldog charitable Trust.

deputy global marketing director

de beers dtc

2005-1 - 2007-1 · 2 yrs 1 mo

* Board member of DTC with responsibility for developing new brands and marketing campaigns (under 'a diamond is forever') aimed at growing consumer demand for diamonds in the $72bn diamond jewellery market. * Management of over 150 marketing personnel across 15 countries, with significant ROI based investment spend. * Led strategic market reviews of China, India and the Gulf to determine future strategy and investment levels. * Resourced a DTC Marketing Services Group consulting companies ( retailers, brands and wholesalers) across the industry to maximise marketing opportunities and investment

marketing and external affairs director

stroke association

2015-4 - Present · 11 yrs 6 mos

Stroke Association is the leading charity in the UK changing the world for people affected by stroke. Our vision is for a world where there are fewer strokes and all those touched by stroke get the help they need. We believe stroke is preventable, treatable and beatable; together we can conquer stroke